10 FACTS OF ANDROID

Android is the most popular open source mobile operating system which was designed
primarily for touchscreen mobile devices such as smartphones and tablets. Android has
been the best-selling and most loved OS worldwide for smartphones since 2011. As of May
2017, it has reached over two billion monthly active users which is the largest installed
base of any operating system. The Google Play store has featured over 3.5 million apps
supported by the platform.

10 surprising facts about Android are enlisted below:

1) Android wasn’t created by Google:
One may be shocked to hear that days back Google and Android were synonymous with
each other but the reality is quite different. The name ‘Android’ came from the nickname of
one of its founders named ‘Andy Rubin’. Android was established by Andy Rubin, Rich
Miner, Nick Sears, and Chris White in 2003. Numerous individuals view Android as one of
Google's best acquisitions. A decade after the procurement, Android has swelled to control
85% of the cell phone OS piece of the pie.

2) Initial intention:
Initially, Android was developed by Android Inc. as a platform for digital cameras. The main
objective was to weave various applications into them. Android Open Source Project (AOSP)
is the core Android source code. It is licensed under the Apache License. Eventually the
focus shifted from digital cameras to smartphones. HTC Dream or T-Mobile G1 was the first
handset to support Android in 2008 in United Kingdom. It incorporated a slide-up The
Android operating system has evolved a lot, with the current version 8.1 ‘Oreo’ that was
released in the last month of 2017.

3) ‘Sweet’ naming convention of Android:
Android has followed a convention to name the versions after famous desserts with Android
1.0 and 1.1 being the exceptions. For instance, Android 2.3 was named after ‘Ginger bread’,
Android 4.1 to 4.3 were named after ‘Jelly bean’ and 4.4.2 was called KitKat after the name
of famous wafer chocolate – KitKat. At the early days, Android 1.0 was known as ‘Alpha’ or
‘Astro Boy’. Android 1.1 was initially known as ‘Petit Four’, which is a kind of French


4) Criticism faced by Android:
Undoubtedly, each time a new technology finds its way in the market, it has to withstand a
strong criticism from the critics. Android is almost all around commended these days,
however some time ago faultfinders were significantly more incredulous. At the time of
Android's development the iPhone was crisp and Microsoft and Blackberry were driving the
path in cell phones. The possibility of a web hunt and email organization making telephones
didn't appear pleasing to many critics. Just after the release of Android Microsoft's Scott
Horn, Android was underestimated saying that the impact of such technology is not
evident.

5) Android 3.0 Honeycomb was the only failure:
The only Android version that came to be as a disappointment was 3.0 Honeycomb. It’s the
only version to never run on the phone. It was launched by Motorola XOOM with a
completely redesigned interface to be supported by tablets. Though many manufacturers
were working on Android tablets, they were costly and required improvements. Google in
the long run rejected Honeycomb and assembled future adaptations of Android to take a
shot at all screen sizes. The virtual navigation buttons was the enduring feature of
Honeycomb, which was continued in future Android versions.

6) Multitasking feature:
The Android core is based on Linux Kernel. This solid Kernel empowers the operating
system to perform multiple tasks without hampering the user experience. There isn’t any
need to stop the background applications. The framework is capable to work smoothly as
Android automatically quits background applications that are not being used for quite a
long time. This helps to increase the efficiency of the system in long run by reducing the
chances of system getting hanged.

7) Lollipop version was the first to run on various platforms:
In the earlier versions of Android, many people argued that its User Interface (UI)
resembled with that of the Blackberry. The invented device had a portrait keyboard with
call and end buttons, track pad. Touchscreen was absent. It was later in 2015, with the
inception of Android 5.0 and 5.1 Lollipop versions that Android was supported by different
types of devices. Android 5.0 was able to run on phones, tablets, and TVs etc.


8) Android Wear:
Android launches its versions in alphabetical order. Ericsson came up with Live View watch
in 2010. Its unique feature allowed it to connect with Android phones to show Twitter and
RSS feeds, SMS, and control the phone's media player. In 2013, Sony launched the Smart
Watch 2 with a large number of similar highlights. Google reported Android Wear, an
exceptional adaptation of Android for smart watches in 2014. Soon, the market saw a surge
in the number of Android smart watches in the market. Many other players like Samsung
joined the race.

9) Community’s support and trust:
Android operating system happens to be the best smartphone framework until now. With
One Billion+ gadget enactments, no adversaries have hit this check. In spite of the fact that
Windows phone and iOS have attempted numerous contention strategies from
"hackathons" to free development instruments for applications, nothing appears to be
working up until this point. Android's availability in 48 languages and simplicity of
application improvement prompted the community to bend towards it. None other platform
has received such a huge trust and support of the community.
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10) Android Go:
Android Go is a lite version of android, developed by Google for relatively cheap and entry
level Android smartphones having less than 1 GB of memory. This will allow the devices to
perform various tasks more efficiently. Google has reduced the size of many apps like
Youtube, Maps, Assistant, Files Go, Gmail, etc. Now it has become more convenient to track
your lost phone and control. More customized applications will be developed and made
available in the Google Play store in the coming months.

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20 Fun Social Media Marketing Ideas to Spice up your Social Media Marketing

Most of us are on Social Media. Knowingly and unknowingly every time we post something on social media,

we build our brand. Social Media has become an indispensable part of life. It keeps us connected with our close

friends. You never know when you are going to become popular. In fact, social media is the best platform to

show your talents, build your brand, promote your business, etc. There are various ways by which you can use

your Social Media Platforms. In this article we are offering you 20 Fun Social Media Marketing Ideas to Spice

up your Social Media Marketing.

1. Giveaway contests: One of the simple ways to promote your business is to start the contests related to

your business on Social Media Account. You can start quizzes related to your business. You can post your

product offering and ask your follower to write the product name and why do they like it. You can ask the

people to go through company website and ask quizzes related to that page. It will bring traffic to your

websites, and they will know about your business. You can give reward to the winner as well as top

10 participants. This will create the word of mouth related to your business.

2. Tag Customers: Most of the time we keep talking about employee satisfaction, employee motivation

but we hardly think about customer recognition that brings the business to us. You can simply tag your

customer who does maximum transactions with you in the month. It is a simple yet powerful way to c

reate the strong bond between the customer and company. Give them some rewards and recognition.

This will not only increase your customer loyalty but also give them a feeling of excitement and joy.

They will feel great to be the brand of your business.

3. Post behind scene photos: The finished product or services are the result of continuous working of

your people in the organization. The customer feel more attached to your business when they see photos

behind the scene. They want to part of it. For example in an entertainment industry, people love watching

their actors performing behind the scene. When you post pictures of your organization work space where

work is done it removes the wall between you and the customer. It brings transparency and builds trust

between you and your customer.

4. Use reactions: Today, you can get lots of inputs related to your product idea freely on Social Media

Account. You can know where your product idea is right or not. You do not need to even spend money.

Just post idea related to your product with small video about it and checks reactions of people. People will

give their reactions as love, Haha, Wow, Sad, Angry on Facebook. This will help you to identify how many

people love your product or creativity. For people it is fun to give their response, but you are getting ideas,

comments which are difficult to get when you ask them to do so. Remember the days when company

people ask for their product reviews on paper. Most of the people avoid it but today on Social Media you

get quick and awesome response. Just make it a fun.

5. Use more Emoticons: People remember experiences, symbols. Most of us are getting easily attached to

feelings. So always prefer to use more and more Emoticons and fewer words. It is easy to touch the chord

of feeling than explaining them through words. They are simple, fun and yet effective enough to create the

sense of attachment with your brand. People love simple things. Simple things are tough to create, but they

are most impressive.

6. Create how to video: Creating how to video is the best way to promote your products to your existing

as well as the prospective customer. An entertaining animated video will skyrocket your business. Always

push your content team to produce an awesome video content of How to series on your product offers.

There are multiple benefits of this strategy. If the video is fun and entertaining, it will build the company

brand name. Besides this, your existing customer will find it easy to use your products. This will create

brand loyalty.

7. Run a poll among your audience: When you build a large follower on Social Media Account, you can

take help of them to taste the preference of your existing customer. Suppose you have an ice-cream company

and you offer three varieties of ice-cream. They are Strawberry, Vanilla and Butterscotch. You can simply

run a poll to know which tastes are preferred most. This will help to make pre-assessment and produce

the product as per customer demand. There is no point in producing vanilla and strawberry both 50%

when75% people prefer Strawberry.

8. Create a Facebook live or Instagram live: Whenever you are launching a new product or making

promotions of your products, go live on Facebook and Instagram. It is simple yet most impressive way

to make your brand presence felt in the world. Going live is a kind of event promotion strategy and your

follower will love to be part of it. Just think of creating an awesome memorable event whenever you go

live on social Media Account. It should be something that engages them or entertain them.

9. Repurpose content like blogs and videos: The social media account is a good strategy to move your

audience to your blogs and videos. You can post something funny if they like it they will love to share it.

Besides this, you can give link below it to your blogs, websites and videos. If they like your one piece of

content or video they will love to read other piece of content posted on your blogs and videos.

10. Jump on trending topics: If you are on Social Media always keep yourself abreast with latest trending

topics. It is very essential that you aligned your business marketing communication as per the current

development. Amul has utilized this opportunity very well. You will always find Amul advertisements

on their social media account related to the current development happenings in the world.

This is simple yet impressive.

11. Use hashtags: Use hashtags campaigns to promote your business. Hashtags is powerful way to

promote your products to the customer. Hashtags are created to promote awareness about any issues

of importance. Always search current trending hashtags related to your business. You can create an

entertaining video related to the Hashtags campaign. Hashtags campaign has a wide reach and presence

among the people.

12. Share tips: You can share cool tips on social media accounts. Everyday people are

having the problem in some way or the other. You can offer them solutions on Social Media

by giving tips in your area of expertise. It might help you to build a potential business for your

customer. It will also increase the number of followers on your Social Media Account.

13. Throwback on Thursday: Throwback on Thursday is one of the most impressive ways to make

your brand presence felt among your followers. Throwback on Thursday simply means to tell about your

past to your follower. You can recreate a memory of the past through videos, posts and share it on social

media platform. Post the photos of your business humble beginnings, your struggle moments. This will

inspire your followers and create a positive image of your business.

14. Post Video testimonials/Give customers the spotlights: If you want to expand your business, you

need to give testimonials of your products and services to your prospective customer. Testimonials on

social media account are more authentic and trustworthy. Anyone can verify into the originality of your

claim related to your product offerings. They will love to hear your product reviews from the

existing customer. Creating trust is the most important aspects of the business. If your customer happily

says something positive about your product that too on your social media account there is nothing bigger

than this. So, always post video testimonials from the customer related to product offerings.

15. Post Infographics: Infographics is the best way to explain lots of details in condensed form.

Infographics are the visual representation of information. It is one of the best medium to communicate

your product benefits to the customer. Infographics are eye-catching and persuasive. They are informative,

fun and attractive. They bring lots of traffic and shared a lot. People find infographics easy to read and

remember. You can easily track and analyze the infographics. They are perfectly suitable for SEO.

16. Host Ask Me Anything Series: Ask me anything is currently trending and most trustworthy way to

promote your business. People get an opportunity to interact with the owner of the business. This gives the

follower an opportunity to hear from the horse’s mouth. It will build confidence among your customers.

Just try to keep your conversation engaging, give it a personal touch and try to create a memorable

experience. It will be memorable only when you offer your product as a solution to their problem.

Do not hard sell but encourage them to use it even free of cost. If your product has quality then, it will

be surely start trending and will be love by the people.

17. Host a social media takeover: You can once in a month hand over your social media account to your

loyal customer. It is a perfect way to generate interest and create the word of mouth of your business.

They can post anything creative from their side on your business social media account. It will be fun

filled and enjoyable for

them. You can allow them to tag their friends, family member. This will lead to wide reach of your

product and business.

18. Create a daily weekly monthly series: One of the most engaging ways to connect with your

customer is to create a daily, weekly or monthly series related to your product. It will be fun and engaging.

Your customer will love to watch new series on their scheduled time. You can create an awesome series

of launching the new product, describing its features, etc. You can tell about stories of company social work

to your employees, customer. It is an innovative way to tell your customer about the company’s mission, goals and

objectives.

19. Reply to engage Fan Tweets: When you post something on social media, your followers will re

tweet to it. You can create large thread of messages by re-tweeting on your fan post. Addressing to

Fan Tweets is a simple way to engage with your customers. It will build your online presence.

20. Tag Influential Account in your Photos: LinkedIn, Twitter has introduced Influencer. You can

Leverage their account to reach to out to your prospective customer. It is easy but most effective

way to make your brand presence felt online. You will get an opportunity to interact with the wider

audience. If any influencer is impressed by your business ideas then, they will love to promote your

business and ideas to their followers. They may even become interested in your business and guide your

business. Their follower will love to use your product and services. So try to find influential account related

to your business. Whenever you post, something tags their account and requests their opinion.

Social Media Marketing is one of the cheapest but most effective medium of communication today.

You can build your reputation effectively with Social Media. This is the most successful and cost- effective

strategy of marketing. The best thing about Social Media Marketing is fun. The process is simple, fun-loving

and your team will love to your share your company successes to people. The best thing about social media is

that you can reach millions of people within minutes. Your brand can get maximum recognition and popularity.

You just need to create an innovative, funny and interesting post that strikes with the people emotions and need.

You can create most recognizable brand within few months with the minimum investment by adopting these 20

Fun Social Media Marketing strategies.

10 COMMON MYTHS OF TEST AUTOMATION

There are many merits of performing automated testing in product development. Some benefits offered by the test automation procedures are frequent test execution, faster releases, increased test coverage and faster feedback for the development team. As the market requirements have become more complex with the transformation to the digital domain, many organizations are under pressure to remain competitive and to deliver the best to their clients. Though there are organizations that have switched to automation testing, many organizations still fear to make the bold move or seem resistant in investing in test automation. In the present scenario, it has become more imperative for everybody to understand the need of test automation to meet goals and expectations in the industry at reasonable costs. The foremost step in understanding test automation is to address a few common automation myths that are as follows:

1) Testing is boring:

Most of the people tend to conclude too early and are of the view that software testing is monotonous and boring. Technically speaking there is no truth in this statement. Never try to compare automation testing as just 'repeatedly' doing similar tasks over and over again. It might be the other way round. If feeling that the testing bores you, you might not be doing it the right way. The most challenging aspect of any test automation procedure is to understand the limitations and setting realistic expectations to avoid disappointment in future course of time.

2) Automation testing is better than manual testing:

Another most common myth that prevails is that automation testing will yield better results than manual testing. Generally, this is not the case and you can’t be so absolute in your decision. More often both manual and automation tests go hand in hand. There might be cases where manual tests can’t be performed owing to the complexity of the framework. On the other hand, unnecessary use of test automation procedures for simple projects may prove to be costly and time consuming process.

3) Quick return on investment:

There is a myth that automation testing promises quick ROI. Automation is a long-term commitment. Many organizations often ignore the key aspects, activities and other cost factors that can devaluate the automation process. Organizations must recollect that it requires adequate investment of both time and cash to figure out how to utilize automation SmallSeoTools.com in the best way.

4) Testing and checking are similar procedures:

Generally, people fail to distinguish between testing and checking. Michael Bolton is of the view that automated testing is not really testing. Test automation is checking of facts. A detailed system knowledge is required to run the automated checks that further confirms the level of understanding system under test through exploration. One should not rely on a particular method. Both methods are crucial to get an insight to the quality of the application.

5) Test automation is just concerned about finding out the flaws and bugs in the software:

Only a good tester can tell you the real importance of running automation tests. Testing is an information gathering activity that helps in exploring and discovering answers to questions that nobody had ever asked before. Never try to underestimate the power of test automation tools. These are not just meant to find errors or bugs in the software. Widen your perspective a bit and study, observe, explore and analyze, to achieve your testing goals.

6) Automated testing can test everything:

It would be silly to expect that an analyzer or a testing group can test every single test situation. This is conceivable hypothetically, but not in the real world scenario as there are constraints on both time and resources. Achieving 100% automated testing to deliver a bug free product is not feasible practically due to possibility for endless permutations. More tests in automation do not guarantee better quality or better efficiency. Everything depends on the fact that how good a test is designed. Focus on the most important area of functionality crucial to the business, rather than targeting full test coverage.

7) Tester adds no value to the product:

People believe that the role of the tester is limited and he adds no value to the product. A skilled tester is an expert of the system under test. The tester is capable of understanding and analyzing the entire system from an end-to-end perspective. Unlike the programmer, tester gets a better chance to demonstrate his understanding of the product and adds value to the product or software.

8) Test automation will replace human testers:

Nothing of such sort can ever happen. For instance, when the computer was invented, everyone feared that it would result in loss of jobs. But what happened was the other way round, it boosted the IT sector giving employment to many youths. Similarly, test automation cannot replace or eliminate human testers. Test automation lacks emotions that only a manual tester can cater to.

9) Automation testing can run with just a click:

Another myth that needs to be busted is that test automation runs with a single click. This would have been tragic, if it was the case. It would not have the capacity to modify for upkeep or other item requests like adjusting to business and the capacity to see the excess of deformities. A coincidental exertion can't give the best advantages. One size fits all approach doesn’t work well in this field.

10) Testing is only required for System User Interface Automation:

A good tester understands the context of each test. The layer at which the test should be automated is of utmost importance. One cannot just rely completely on the automated checks at user interface layer. As UI is constantly changing, the functionalities of test automation need to be upgraded as well. Test automation has to be a part of the development activity. It requires efforts from the entire team. The software developers are concerned with writing, executing and maintaining acceptance tests at both API and UI layers.

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HADOOP MAP REDUCE VS. APACHE SPARK

Both Hadoop Map Reduce and Spark are open-source platforms for writing various applications. There need is evident in the current Big Data scenario. They are comparable in many aspects like speed of processing, real time applications, ease of use and fault tolerance etc.

1. Hadoop is a platform or structure that encourages everyone to store Big Data in effective and disseminated way. Hadoop system has two central core components i.e. HDFS (Hadoop Distributed File System) and Map Reduce. YARN (Yet Another Resource Negotiator) is an additional component which improves execution and speed of operations. The framework of Hadoop Map Reduce is such that it furthermore eases the process of accessing the information in parallel phase.

2. Apache Spark is an autonomous data processing and handling machine for real time applications. Spark can be introduced on any Distributed File framework like Hadoop. Analogous to YARN, Spark has its own cluster resource manager know as Local Resource administrator. This manager isn't as developed as YARN so it isn't utilized as a part of Production.

Following is the detailed analysis of Hadoop Map Reduce and Apache Spark:

1. Speed of Operation:

Spark provides a faster data processing engine. It is basically designed for workloads or applications involving fast computation. Apache Spark gives an execution which is 10 times speedier than Map Reduce on disk and 100 times quicker than Map Reduce on a system in memory.

2. Graph Processing:

Spark accompanies a chart calculation library called GraphX to make things more clear. In-memory calculation combined with graph support enables it to perform better as compared to conventional Map Reduce programs. On the other hand, in Hadoop many algorithms such as Page Rank, lays more emphasis on similar kind of information. Map Reduce at times performs repeated iterations which makes it inefficient in data processing in comparison to Apache Spark. Hadoop Map Reduce tend to read the same data twice from the disk and HDFS for each iteration. Such a procedure builds inactivity and makes graph handling poor.

3. User Friendly:

Generally speaking, Apache Spark is easier to use than Hadoop. It is available in many variants and comes with Application Programming Interfaces (APIs) for Scala (its native language), Python, and Spark SQL. This makes Spark more user friendly than Hadoop Map Reduce. Instant feedbacks help to improve the user interface further. As far as Hadoop is concerned Java is the prominent language used to code. This makes it very difficult to program. Abstractions are also needed when working on Hadoop platform.

4. Cost:

Being open-source projects, both the frameworks discussed are free to use. But there are certain hidden costs attached to Apache Spark. Spark utilizes large amounts of Random Access Memory (RAM) to run everything present in memory, Every-one is aware about the cost of RAM, which is costlier than space or memory. This adds to the cost in Spark framework. There is no doubt that Hadoop will be cheaper than Spark. The cost factor may be ignored by many organizations if looking for more general and real time processing engine.

5. Adaptation to internal failure:

Apache Spark utilizes RDD and different models for adaptation to internal failure by limiting system I/O. In case of loss of a RDD, the RDD remakes that segment through the data it has currently.  On the other hand, Hadoop accomplishes adaptation to non-critical failure through replication. Map Reduce utilizes Task Tracker and Job Tracker for adaptation to non-critical failure. Thus both the open-source platforms have a certain amount of in-built fault tolerance.

6. Security Aspects:

Hadoop Training Map Reduce offers more security features as compared to Apache Spark. Kerberos authentication is supported by Hadoop which boosts the security. Spark is prone to external threats. Spark offers only authentication support through shared secret passwords. To beef up the security, organizations are encouraged to run Spark on Hadoop Distributed File System.

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MUST KNOW OFF-PAGE SEO TECHNIQUES FOR 2018

Today, for expanding the reach of the website, more and more companies are relying on Search Engine Optimization (SEO). SEO has proven to be the best technique through which one can increase the traffic for a particular website within weeks. Search Engine Optimization is nothing no more than a process that helps to place the website or a blog on the top of the Search Engine Result Pages (SERPs) such as Google, Bing, Yahoo and others.  

Two techniques to improve website position in SERP are:

1. ON-Page SEO:

The fundamental aim for On-Page SEO technique is to re-structure and re-build the website so that it becomes search engine friendly. This technique involves internal linking, keyword stuffing, description and content organization etc. Employing On-Page SEO makes the targeted website or blog visible in SERPs.

  (b) OFF-Page SEO:

Off-Page SEO makes the website popular on the internet, by improving the website position in SERP. Both On-Page and Off-Page SEOs are interdependent. Always keep in mind that Off-Page SEO requires consistent efforts and so be patient. This is not something that can be achieve overnight. High-quality backlinks for both homepage and posts are needed to rank blog higher in Google.

Top 5 best off-page SEO techniques trending in 2018 are listed below:

1.Creation of Quality and Shareable Content:

Stunning and original content is a top priority if looking for off-page SEO. Making astonishing and shareable content is an effective method to increase characteristic backlinks to a site or blog. Regular research is required to keep content constantly crisp and refreshed.

2. Social Media Engagement:

A noteworthy Off-page SEO technique is increasing activity on social media platforms like twitter, Facebook and instagram etc. On the off chance that you need to make your business, site or blog well-known, connect with individuals on various online networking stages. Closeness with online networking will help develop your business and furthermore enable you to get more back links, thus boosting website traffic.

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3.Guest Author Contributions:

Various great and quality blogs are available online that are open to guest posts. Compose an astonishing research piece and contact them with the content. Try not to center around amount of connections but instead concentrate just on quality connections. Additionally, avoid continue posting on a similar visitor blog webpage for multiple times. In this way guest authors can contribute a lot for off-page SEO.

4.Forum Link Building:

“Keyword + Forums” footprint will help you find forums in your collection. Just replace the keyword with the target keyword one aims to rank for. The process may seem tedious as one has to actively participate in threads and help people by answering their queries, but it would definitely make website popular among the viewers. Do-follow links so obtained are crucial in link building and driving authentic traffic.

5.Commenting:

Most the sites now have a no-follow tag on all the comments, by default. But it won’t be too difficult for a person to look for the blogs that have do-follow backlink. Just target them efficiently. Commenting on high authority blogs will help you drive more users back to your blog. The foremost thing to remember is that just post genuine comments. The posted comment has to be relevant to the information. Irrelevant comments done just to acquire a backlink are discouraged and hence should be avoided.

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