Top 5 Reasons Why You Should Learn Digital Marketing?

Digital Marketing has now become important for almost all the marketers. It offers a lot of comforts, ease, versatility and faster marketing aid compared to the others. Digital marketing is the widely used as a marketing aid in the current era and is also considered as more effective than any other tool. Digital Marketing is the easiest way to market your product to your target audience. In the era, where online marketing is growing at a faster speed can fill your career in digital marketing.

Here we are going to give you the Top 10 Reasons for learning the Digital Marketing -

(1) Because of Faster Growth of Digital Marketing -

Now, the marketing budget of Digital Marketing is almost half of its budget. The field of Digital Marketing is growing drastically per year that's why today's generation is joining this field who makes the internet as a source of their income. It is also realized by the business, due to which online presence is becoming more important for the marketers. Also, if anyone wants to make the brand its business through online, it needed specialists in the various niches due to which Learning of Digital Marketing has become important to make the brightened career.

(2) Because of the Increasing Importance of the Digital than Ever -

Now we spend our most of time online. Today, almost half of world uses the internet. and users of Facebook and LinkedIn are also increasing drastically per year. In the online world, the reach of digital marketing is increasing for most of the businesses those are hiring digital marketers. Digital Marketing is also very beneficial for Search Engine Optimization (SEO), Content Management System (CMS) or Social Media Strategies. It has a lot of job opportunities in the field of online media. Also, the field of Digital Marketing is rapidly growing, which means it may be a dreaming career for the developers.

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(3) Because of the Skills Gap -

Digital Marketing is a matter of skills where you get unlimited opportunities to grow if you have great skills. Digital industries are moving relatively faster speed and are dynamic fields those rapidly changing its focus, and its classic education is struggling to include the latest insights into this. Digital Marketing also teaches you the practical skills which are mandatory for the employers that also shows, as a digital marketing professional you can reach your career at a height.

(4) Because Digital Marketing Is More Cost-Effective than Traditional Marketing -

Due to the limited resources of Traditional Marketing, it is not so successful compared to the Digital Marketing that provides a cost-effective marketing channel for the Marketers. In a particular report, it has been mentioned that using digital marketing methods of promotion for their products and services, the growth of the business has been increased drastically. Also, Digital Marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.

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(5) Because Digital Marketing Earns Trust of the People -

Though, Digital Marketing is wholly based on the latest online trend that directs to social media signals. It establishes a direct as well as a personal interaction between the brand and your customers. Digital Marketing strengthens itself with social media signals from actual consumers who have earlier availed the product or service marketed by a specific brand. The more reliable these social signals are, the higher the trust rate that can be generated from the target customers.

Top 10 Reasons Why You Should Learn Android App Development?

Smartphones now have become a major part of our life which are easily recognized in our daily activities.  There are almost billion Android users across the globe that's why the Android app is in a great demand which is also deemed as an increased adoption of the platform. Android Apps are also the part of the business which is also constantly growing as the today's business trends. A huge part of the smartphone business is represented by the apps softwares. Android Apps has now become the best ways to put out all the business content in front of the customers as an advertisement and thus let it know as a popular brand in front of their customers. Android Apps are the easiest and most preferred way to promote your business because they can be simply downloaded from the Google Play Store just after a simple click.

Here we're going to give you the best reasons that why one should learn Android App Development -

(1) Because you can Use Your Skills Here -

If you know about all about the programming, you can easily employ your skills here. Apart from this, you also need to know about some specific languages and skills to develop the Android Apps. During the development of the Android Apps, both Java and XML are used. Android App development requires an ever increasing, and ever-evolving skill set. So during the Android training process, you can easily employ your skills.

(2) Because it requires Super Creative Characteristic -

Android App development process requires a lot of creativity unlike to the web designing process. In the Android App development, you can also include the elaborate functions and advanced gestures. Also, during the App designing process, you can utilize the device itself, combining things like the camera of the phone, GPS, and contact list. As a part of the creative skills, developers should be expert with experience in Android Studio, Android SDK, APIs, and other required tools as well that's why if you have such skills then you should definitely come to this industry.

(3) Because of the Billion Dollar Industry -

In this digital era, Android has now become a billion dollar industry esp mobile gaming industry. In the year 2017, this industry was assumed to be a $77 billion industry, where almost 268 billion mobile downloads was done worldwide. In a specific report, it has been predicted that the total time spent in apps will reach up to 3.5 trillion hours in 2021, compared to the 1.6 trillion in 2016. In another report, it has also been claimed that Android operating system has generated revenue of $31 billion and $22 billion in profit last year.

(4) Because of the Development Cost -

Android app development is the process by which new applications are created for devices running the Android operating system. The development cost of the Android is also cheap compared to the other software developing cost. Android is an open source tool which can create an App that supports and is compatible with Google’s platform. The android app development is a boon for the most of the companies those can be availed after spending fewer amounts of money on app development process and production costs as well.

(5) Because of Unlimited Opportunities -

An Android App development is a user-friendly platform for the developers who want to create apps for Android can express freely during the creation process. They also don't have any need to worry about the production limits as well as the functional issues. The Android app development provides you an endless opportunity for the developers offering many advantages, that's why the number of Android app developers is also increasing drastically.

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(6) Because of Easily Use -

Nowadays, Android Apps are the most used apps in the industry because it can be used easily. Apart from this, Android also provides a great Software Development Kit (SDK) for its developers by which it can be easily managed. This makes the job easier which also speeds up the process because developers usually have not so much time to spend on learning Android before going to the Android development process.

(7) Because Can be Adopted Easily -

For an Android developer, it is necessary to have a great understanding of Java Programming which means any developer familiar with the Java can build Android apps efficiently. There are many Java experts that find it easier to write apps for Android as compared to the other programmers who has the command over the respective languages so the knowledge of Java Programming can make you a skilled Android Developer which are in a vital demand nowadays for the businesses.

(8) Because of Easily Maintained -

If you use the apps for the daily business operations, it is needed to be maintained in a regular time-period. After building the business app, you get the complete control over it and also you don't depend on others for anything. Besides, the maintenance cost of the app is also available at a nominal price that's why most of the business prefers the android apps for its operation.

(9) Because of the App Data Security -

In Android Apps, it provides you a data security for your important business information. Compared to the other apps, the Android Apps has specialized security features but sometimes may put your business data at risk. But if you have the custom apps like in Android App, it can keep your business data safe and secure, as relevant security measures are taken while developing these custom apps that's why most of the businesses are using the custom apps.

(10) Because it is an Open Source Tool -

Though, Android is an open source tool which is one of the great advantages for the business. It doesn't need to pay any money for licensing or royalty and also they have the full access to a mobile operating system. Due to the open source tool, developers can directly communicate with the community. The benefits due to the Open Source tool make Android productive for enterprises, device manufacturers and wireless operators as well.

10 BEST PRACTICES AND STRATEGIES FOR TEST AUTOMATION

1. Detailed understanding of the Application to be tested:

Before starting the automation make yourself familiar with the product as the tool selection is largely dependent on the technologies that the product uses. For a desktop application, one should be clear about the language it supports. Similarly when it comes to web application, the supported browsers should be known beforehand.

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2. Hiring a motivated and experienced team or Automation Engineer for the job:

The unfortunate mistake that one often makes is to award the task to the manual inexperienced testers who would start working without having any technical knowledge for the subject. Even many a times Engineers find it hard to deal together. Test automation requires full dedication and time. Proper guidance from technical person is a must and inevitable.

3. Requirement of resources (Automation Tools):

The success of automation testing has huge dependence on the tool that one selects for the purpose. Thus selecting a right tool is a pre requisite for automation testing and should be taken care of. Proper dedicated time should be spent while choosing the right tool. So, one has to choose the tool after reviewing, that would cater to the needs, from the various tools that are available currently in the market. This may sound tedious task at the beginning but as the project concludes, you will definitely realize the importance of one time and long term investment of choosing the right resources at the very starting.

4. Adherence to Automation Tools & Tool Selection:

As discussed, the selection of the right tools is crucial but it is not the only thing to be taken care of when dealing in Automation Testing. Skilled workforce is equally necessary for efficient task completion. The harsh reality is that these tools can not cover every situation. It is at the discretion of the Engineer or the Manager who is handling the project to cope with the real time stresses. The tool selected should cover development process of the intended application. The tool bought should have the minimum learning curve so as to avoid unnecessary time consumption in language learning process.

5. Importance of good manual test cases:

A good and strong manual test case will help you to save your time. One should start the process of automation testing by making the test cases in the manual form. The best approach would be to gather all system requirements first and then testing data in steps. The objectives should be crystal clear and avoid performing unnecessary test cases. It is only when one combines the strong manual cases, efforts and automation that results in fruitful outcomes.

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6. Similarity with Software Development:

The process of automation closely resembles with that of software development. So, it requires proper design of framework, adopting quality practices, proper and timely code reviews and reporting of the bugs. So, in a nutshell, the process of automation testing is as crucial as the software development process.

7. Automation with Test Techniques:

The test techniques that mentioned in International Software Testing Qualifications Board (ISTQB), are equally applicable for testing automation. Techniques such as Boundary Value Analysis, Equivalence Partitioning, State Transition Testing, Pair wise Testing are beneficial in automated testing.

8. Prompt Feedback:

When one goes for automated testing the main objective that is aimed at is quick feedback with least latency or delay. This helps the developers to be sure that the project works and the designed functionality is consistent. To get this quick feedback loop, the tests need to be automated at the component or Application Programming Interface (API) layer without relying on the User Interface (UI).Tests that run on UI are very slow and highly prone to error because of Graphic User Interface (GUI) changes. This means that the functionality may still work as expected but the tests would fail due to changes in the User Interface, thus making them unreliable.

9. Opportunities in Software Testing:

Always try to take the best out of the automated testing. Expand the scope of the manual test case to explore the opportunities inherent in this field. As an example, if you want to login to a web page, you can expand the manual test case by making it data driven by listing all the possible conditions for the required login like invalid password, duplicated password, unauthorized access, invalid username, invalid email, empty username, checkbox not checked, etc. Following that just mention the possible scenarios along with their intended results in an excel file and put this excel file as a data source to your test case. Now this one manual test case, if test automated, can test all the possible scenarios in a single step. Always look for opportunities that can be done with the help of automation, but would be very difficult and time consuming if done manually.

10. Possibilities with Automation:

Never try to compare manual testing with that of automation. Both are interdependent but the working capabilities and areas of the both are restricted by certain constraints. Manual testing may be of advantage for a certain task while it might not be possible to do the same in other job which requires automation testing. The meaning of the word Automation is to run fewer tests more often. You must start small by attacking the smoke tests first. Then cover up your build acceptance tests. Then move onto the frequently performed tests, followed by the tests that may eat up a huge time. But be sure that every test you automate, it saves time for a manual tester to focus on more important things. Automation is not and even can never replace manual tests. The primary role of automation is to take away the repeated and tedious time consuming work from the manual testers so that they can use their concentration and strength in finding new testing scenarios and bugs.

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To conclude - One should automate few tests that might be valuable and time savers or difficult (impossible) to be done by manual testers. If one does that, the very task of automation is done successfully.

The 7 Biggest Reasons Companies Escape from UFT to TestComplete

            The 7 Biggest Reasons Companies Escape from UFT to TestComplete 

                 

UFT (Unique Functional Testing) is one of the well-suited components for browser and API testing. In UFT, there are detailed execution results and screenshots are available and it needs improvement in mobile testing and different OS testing as well. Learn UFT | QTP Training in Chennai at metaforum Technologies

Nowadays, the concept of Agile has more frequently been popular in the different organizations, the implementation of which has not been an easy thing yet, and they are trying to meet faster delivery schedules with reduced timelines and costs as well. In the TestComplete, customers make the switch from HP’s functional testing tool UFT.

The organizations, in which the decision to make the switch is basically based on their need for tools which are flexible and easy to use as well. Besides it, they also offer the necessary integrations which are well-fitted into their existing processes as well. These organizations also want to avoid the high renewal rates, software license fees, and dedicated consultant fees which are often associated with using a legacy tool like Unique Function Training.   

Here we are going to give you the 7 Biggest Reasons that the Companies Escape from UFT to TestComplete - 

1.  Proven and Tested Solution - 

The conventional buyers usually like to buy from certified or proven vendors due to you can be assured yourself about the reliability of the service in the future. Also, the quality of the product and the company matter from where you are buying it. Nowadays, more than 10,000 companies are using TestComplete on a day-to-day basis and these companies work across a variety of industries, including:

finance, tech, healthcare, automotive, government, and telecom as well that's why you may be convinced that you are securing your future greatly. 

For example companies like Philips Healthcare, is saving a lot per annum from switching to TestComplete.  Except this, some other company like Numera which is also using TestComplete to generate automated scripts is also able to make scripts in a matter of minutes and thus it saves many hours of these companies in switching to TestComplete. TestComplete is one of the best strategic and safe option to UFT that's why there are many stories of UFT customers who have migrated from UFT to TestComplete. 

2.  A tool that Locked into an HP ecosystem - 

Now, in an agile panorama of the industry, companies often have people with different skillsets and different tool preferences as well who are working collectively. TestComplete is designed for the great work with the ecosystem of tools which you're using recently. If your engineers are writing Selenium tests or developer using Visual Studio to write test scripts, both can be pulled into TestComplete. Also, you can take in API tests created utilizing SoapUI.

3.  Fulfills the Needs of the Integration - 

The integration of UFT with other tools often comes at an additional cost. The linking UFT to JIRA which is most commonly used defect management tool is one of the great examples of it. For this, you will have to buy an additional plugin for the tools to work together. TestComplete integrates with multiple defect management as well as continuous integration.

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4.  More Flexibility - 

TestComplete is available in the various programming languages like Python, VBScript, JScript, DelphiScript, or JavaScript where Python is the language that can be easily learned that allow your manual testers to start scripting tests. It doesn't require any knowledge about tedious variable declarations and unattractive curly brackets as well. Unique Functional Testing supports VBScript which is out of the box and can be useful for some teams but it is also very limiting as your team attempts to scale its test automation.

5.  More Trustworthiness - 

The rolling out of the new tool can be successful only if people feel comfortable with this tool and TestComplete gives you an opportunity to ensure customers get ramped up on basic and advanced concepts of it. 

6.  Did Migration Easier - 

There are a lot of hurdles in test cases and it can often become a cause to keep away from UFT that's why there are many proven and easy methods available to move existing UFT test scripts into

TestComplete as well.  Besides it,  it has also been automated the migration process for the convenience of the customers that it can face low risk and for also no downtime during the migration.

7.  Save Your Money – 

TestComplete that comes with a smaller cost compared to UFT is based on the various UFT licenses that you must have to possess, may vary and you can run the numbers here as well.  

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