3 Best Practices and Strategies for Test Automation

Test Automation increases the efficiency and quality of the testing. Manual Testing takes a long time to finish the project. It is time taking, painful, and tedious. In manual testing, there is not a full guarantee of the accuracy of the project. There is always time constraint which makes it difficult to test the results accurately manually. There are several benefits of Test Automation. Test Automation is fast, repeatable, reusable and reliable.

Having a Dedicated Team

The success of any organization depends upon the teamwork. Similarly, the success of the project depends on how an individual contributes to the team. You must have a dedicated team member for automated testing.  You cannot expect them to multi-task. It requires skill oriented and dedicated team member. You need specialized machines, resources, and expertise.

You can have one automation(Selenium Testing) team having at least one automation architect. The number of automation team you make also depends on the number of projects you are getting. More project you are getting, you should have more members in automation team. You should have a temporary team for significant and big projects.  

The most crucial thing in any project is the coordination and proper functioning of the team. There is  five stage of team building. These stages are forming, storming, norming, performing and adjourning. The faster the individual team member of the group goes through these stages, better the team performs. Better collaboration among the team member, better the team performs.

You need to understand the capabilities of your team members.  In teamwork, there are two essential things. Every individual should contribute towards the common goal. Individual performance cannot supersede the team performance. The success belongs to the entire team. So, before you make your team, thinks about these soft skills.

Understand Client need

One of the most important criteria before signing any project is to understand client need. Many of us first take the project then try to understand the client need. Many even do not bother to understand the client need. They initially finish the project as per their understanding and then submit it.

If the client rejects their project, they say the client is not good. In this kind of situation, it is the loss of both the parties. However, the loss of the client is only one time. They have not got their project as per their specification. But, loss of the project taker is more. They will not get another opportunity to work with the client.

So, whenever you bid for any project, understand the client need. You need to go through guidelines, understand their work requirement. Try to ponder over questions why they wanted the specific automation test. Think the work from their respective. You need to cross-talk with your management whether they have enough resources to do the work self.

The most important thing whether the client expectation can be met within budget while meeting own operating profit. These are small things but worth understanding.

Proper tool selection:

Will you take scissors to cut the bread? Of course, not. Everyone uses the knife to cut the bread. The same is the case in the test automation. Suppose one of the client testing requirements needs the use of python language. Can you use the automated testing tool which runs on C#?  Similarly, you will like to have a team who are experts in Python and have experience working on Python automated testing tools.

You need to have perfect automation tool depending upon the requirement of the project. There are many software testing tools available in the market. But depending upon your project requires you choose the appropriate tools. The selection of automated testing tool depends upon two criteria. The first one is that the project manager has the necessary tools and requirements. The second one is the budget allocated for the project. You cannot spend millions of dollars on getting sophisticated tools for testing.

Some of the other things to consider while selecting the proper tools include?

You should look into the learning curve of shifting to new tools. You have bought the new tool. However, if your team is not able to understand the working of the new automated testing tool, then your investment is futile. You will not be able to complete the project on time.

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12 things not to do with your Android Smartphone

Android Smartphone is one of the necessities of life. We cannot imagine our life without an Android Smartphone. It has replaced most of the gadgets from our experience. Do you remember there was a time when people love to wear a wristwatch? They have an alarm clock. The sports trainer used to keep a stopwatch. Now, everyone has a Smartphone. Few people have a camera and take photos. But now we can take selfies and play games on our Android Smartphone. Yes, so quick and how easy things have become today. All these are possible due to Android Smartphone. We can even make payment from our Smartphone. But everything has some positive and negatives. It depends upon you how you make the best of it. In this article, we discuss the 12 things not to do with your Android (java firmware) Smartphone.

Don’t forget to lock the screen:

We give our phone to anyone when someone asks about it. Sometimes crucial information like bank details, ATM password is saved in the mobile phone. Anyone can get these details by looking into our phone. So, be careful while giving your phone to anyone. I do not like when someone tries to peep into my call details, personal chats or my activity on my phone. Everyone has some privacy, and that should be respected. We cannot let it go by merely giving our mobile phone. So, always lock the screen of your Smartphone.

Don’t forget to update your phone:

Do you remember the last time you have updated your phone? Of course not!!! Then you are in the midst of significant risk. The updates are taking place at a rapid pace. It secures your phone from bugs. In the event of cyber threat like ransomware, you cannot predict what can happen. If you try to find the core behind these, you will see the hackers exploited the benefit of security risk in old software. You should always update the app and software of your phone. It automatically fixes the bugs in the phone.

Don’t charge it over USB:

What do you when the battery has gone down? Do you start charging with any USB? Probably this short-term work is going to cost you much in the long run. You should always prefer to charge your mobile phone with original USB given with your phone. There are two benefits of charging with original USB and adapter. It charges your phone fast and keeps your phone secure from the risk of catching fire.

Don’t let it overheat:

When we use our laptop for long hours, it starts heating. A 4 GB ram with 3.2 GHz or 4 GHz processor can begin heating so how can a Smartphone having quad-core processor will not heat. We play games for hours on Smartphone. Some of us take hundreds of photos on our tour. But then the phone starts heating due to heavy use in hours. We should immediately stop using it after heavy use. It may even burst in some scenario. So why to put our lives at risk, there is no harm in not using it for few hours.

Source

10 Facts that you actually know About SEO that are Actually Myths

Search Engine Optimization is the key to the Internet success. It helps to rank your webpage top in the search engine. The traffic coming through this is called natural or organic traffic. It increases the visibility of the web pages. The quality of traffic coming on your website depends upon the organic search results. The unpaid traffic comes from SERPs. However, there are many myths related to SEO. In this article, we will discuss about 10 Facts that you actually about SEO that are actually myths.

Google will instantly crawl the website

The S in HTTP doesn’t matter

High Bounce Rate Affect Ranking

Pages that rank in Google have awesome content. But there’s more to it than that. You can’t ignore SEO completely, then expect to get any organic traffic.

Now, I do want to point out that organic search traffic may not be super important for every single business out there.

There are plenty of websites that drive traffic primarily through other channels like PPC, paid Facebook ads, or display ads on other websites. But it’s probably safe to say that for most websites, focusing on SEO is definitely worthwhile.

Source — SEO Training in Chennai

Types of Software Testing

Software Testing helps in verifying the robustness and accuracy of the developed software program. There are two broad categories of software testing.  They are Manual Testing and Automation Testing.

Manual Testing includes testing the software testing without the use of any software or written scripts. The different stages in manual testing include unit testing, system testing, integration testing, etc. Automated Testing is about using the script to test the developed software. Automation testing is widely used to test the application in the external environment.

Testing is also classified as Functional Testing and Non-Functional Testing. Functional Testing helps to ensure that it meets all the specification of the developed software. Non-Functional Testing is related to software performance issues like load testing, stress testing, etc.

Black Box testing:

The meaning of Black is something which is dark or hidden. It is about testing the applications without having any knowledge of the interior. In this testing, the tester gives input and observes the output without having any idea of how the data is processed. The primary benefit of this testing is that you do not need to share the code. Designing the test scenario is difficult. However, there is one more benefit of this testing that the testing can be done even by semi-skilled testers.

White Box Testing:

In the White Box Testing, the tester is familiar with the internal structure of the software. He needs to do detail investigation of the structure of the code. The tester works on the internal code of the program and tries to find out the code not behaving appropriately. It helps in finding the suitable date for the test code. The tester finds the appropriate data after going through the logic. It requires skilled testers with proper knowledge. The testing team needs to maintain specialized tools like code analyzers, debugging tools.

Grey Box Testing

Grey Box Testing is the process of the testing an application with the limited knowledge of the internal working of the developed software. The difference between black box testing and Grey Box Testing is that tester has access to documents and database of the tested applications. This helps in selecting the right stream of data. This type of test is done from the user perspective. The test depends upon functional specifications.

Learn Software Testing Training in Chennai at Metaforum Technologies

Predictions about Big Data ( 2018 - 2019 )

Big Data is the future of the Information Technology. There are billions of people who have

mobile phones. Millions of photos are uploaded on Instagram. Billions of people post their

tweets and sharing their post on Facebook. Thousands of blogs are created every day.

People are spending more time on the internet than any other place. Millennial has

changed the way businesses are done. They love purchasing things on e-commerce than the

physical retail store. So, all these represent the potential clues for the organization. 

The Millennial activity on the internet, their browsing patterns, what they love reading on the

internet are continuously stored on the cloud. The marketing strategies, new product

development, product promotion are decided by analyzing these stored data. The

organization that can explain these data will have a competitive advantage compared to

other companies in their industry. There is a rush among the industry leader to excel in Big

Data analytics. So let’s now look at the ten predictions about Big Data.

1. Machine learning will be the next big thing:
With more and more data stored in the cloud, Machine Learning is the next big thing in big
data analytics. Data Scientists are using the statistical technique to train the computer to do
specific tasks without the help of programming.

2. Privacy will be a new challenge:
Each day quintillion of data is stored on the web. So, what to do now? The biggest problem
is that the company’s websites saved our data without our consent. The challenge is that
these data are used for the commercial purpose without our intent. Just by offering few
digital benefits, they bombard our inbox with marketing emails. The Multinational
Corporation use our data to know about our spending habits, browsing activity,
demography, etc. This helps them in earning the rich dividend.

3. The Machine will become better in decision making:

The quintillions of data stored in the cloud are used for training machines. The machines are learning from these data. They are continuously identifying the user patterns. Humans cannot analyze these data, but computers can efficiently analyze them and predict a possible model.

4.Chief Data Officer:

We have heard about Chief Information Officer. The companies are hiring for this post due to the rapid development of digital technology.  

5.The Shift from Data Representation to Visual Representation:

Yes, it is true that visual representations are easy to comprehend and remember. The investors, promoters want the number in a visually attractive way. You cannot give them the list of billions of data. They want crisp, succinct and essential information in a short time. This is the reason for the increased use of pictographs, charts rather than merely displaying data.

10.Opportunity for Small Business:

The small business will like to take advantage of investing in Hadoop. It will reduce their labor expenses, overhead costs and give a competitive advantage over others in their business. The small companies have to provide excellent services at less cost to compete with the large organization. Here, Big Data is an enabler for them. It will reduce their marketing cost; promotion cost and helps in the better target of the customer in their niche.

Learn Hadoop Training in chennai @ Metaforum Technologies

Java vs. Python Which Programming Language is best?

Java and Python both are popular languages among the programmers. There is no rivalry
between them. Both the languages have different uses and use by the different set of
programmers. Before we get in details of similarities, advantages, disadvantages, and uses
of these two languages, let us see in brief about both of these languages.

Simplicity:
The first difference is in the coding. Java has the complex coding structure. The Android  has
evolved from C++. It uses the complex programming structure. For example, check the
coding of the first program taught to the beginner in programming to print Hello World.

The syntax of Python is much simpler as compared to that of Java. You can check it in the
following figure. How simple it is. You do not need to learn the number of braces you have
to close. The number of semicolons you need to use. Just in one line, you can do the stuff in
Python whereas in Java you have to type four lines to do the same thing.

The principle of Python is simplicity. It is based on the philosophy that readability counts.
The purpose of Python is to have simple and minimum use of language. It is like writing
English. Yes, a good Python program is like reading English only. The focus of Python is to

concentrate on the solution rather than syntax. So, if the point of comparison is based on
ease of coding between Java and Python, then Python wins over Java.

Ease of Learning:
We have already discussed above that the syntax of Java is complex. So, obviously, we will
go for simple things. We like the things which are easier to do. Python has an extraordinary
simple syntax. It is extremely easy to get started. This is one of the reasons for surpassing
Java as the top languages introduce to US students as per the recent survey posted by the
Association for Computer Machinery. The popularity of Python is increasing in past years.
The universities are teaching Python to even a non-programming student because of its
simplicity. However, they have switched to Java for high school computer science students.
The beginners in programming world often make the mistake of missing colon, braces while
writing their program. Even when their logic is right, it leads to many syntax errors creating
frustration thinking that programming is tough. It is tough for beginners to put braces and
semicolon at appropriate places during the starting coding. However, in Python, you only
need to focus on the solution of the problem. Python uses many string functions which is far
better than Java.

Open-Source and Cross-Platform:

Have you heard the word FLOSS? At least, those are programmers they know. I am asking it
from the beginner’s point of view. FLOSS stands for the Free/Libre and Open Source
Software. It merely means that Python can be easily distributed; anyone can read its source
code and make necessary changes as per their requirement. It is supported by the
community which believes in sharing knowledge. Obviously, the large community of
developers in Python are working continuously to make Python a successful programming
language. They are working continuously to make it the best programming language.
Apart from the benefit of being open-source programming, Python offers the opportunity of
cross-platform. It is available for major operating systems including Windows, Mac OS X,
Linux, and UNIX. So, there is no restriction. You can use Python without depending upon the
operating system you are using. Thus it is helping even enterprises to use high-level
programming language Python without depending on the platform they are using. It is

gradually gaining popularity among the companies due to its open-source and cross-
platform uses.

Java has a “Literate Programming” Problem:

The word Literate Programming is a popular word used in the programming world. It simply
means the ability or acquiring knowledge of programming language depends on the existing
knowledge, intended language use, and learning environment. For example, if a person
already knows how to do programming in C, C++ or JavaScript, it will be easier for that
person to understand Java. That person will be easily programming in Java. However, if a
beginner directly starts with Java then surely he will never be going to program in his life.

Learn Android Training in Chennai @ Metaforum Technologies

10 Pro Online Reputation Management Tips for Local Business

The digital marketing revolution has changed the way the businesses are done. Most of the services
and products are sold online. Doing business has become easy. There is a reduction in the
marketing cost. Today your business can quickly reach to a broader audience. However, all
these things are right as long as you have built the strong online reputation. So, the question
is what online reputation management is? Online Reputation Management is the method of
influencing the perception of the online community by building the positive attributes of a
person, product or organization on the internet. Now, let us discuss 10 pro online
reputation management tips for local business.

1. Build Your Online Presence:
Have you promoted your products on websites? Do you have a blog? If not, do it as soon as
possible. There is no need to give any excuses.

2. Present your Business on Social Media:
If your business is not on Social Media Platform, you are not living in the 21 st century. Social
Media can build your online reputation within a day. The reasons for this are the millions of
people accessing these social media platform.

3. Build Social Media Account of your Business Personality.
Anyone can make a website and post all relevant details related to a business. There is also
the possibility of having an online presence on the various social media platform. The
accounts on Social Media Platforms are active too.

4. Blogging:
Blogging is the best way to build your local business on the online platform. Start blogging
on your website related to your business. You can tell about things happening in your
business field.

5. Monitor Your Web presence:
You have developed your website and made the account on the social media platform. You
are also active on these social media platform, but that is not sufficient.

6. Tell a Story:
Everyone has a story. Do you have a story? If yes, tell it to the people and if not, then create
it. But you must have a story on your website. People remember the story for the longer
time than the data and statistics. Your story should be original and related to your business.

7. Empower your Customers:
The best way to achieve success is to empower your customers. By enabling, I mean give
them the opportunity to talk about your services or products. You should request them to
provide feedback regarding the services/product on your website.

8. No Online Argument:
Social Media Platform and other online presence are not the places to prove someone
wrong. There may be possible some customer might not be satisfied with your service. They
are complaining about your service.

9. Create a task force:
You need to develop a creative task force to maintain your online presence. Some ways in
which you can do so are by identifying the key priorities area of your business. Once you
identified the essential priorities area, promote them on your website and social media
platforms.

10. Make Investment in Building your Online Presence.
Yes, you need to invest your money in building the online reputation of the local business.
The good thing is that Return on Investment is very high in making your online reputation.
You might be thinking does it mean buying positive reviews.

Learn Digital Marketing Course in Metaforum Technologies

5 Ways To Improve Your Webdesign (SEO Friendly)

Does your website have a higher bounce rate? The visitor leaves your site within a few
seconds. If yes, then it is the time to redesign your website. Your website is not attractive
enough to hold your audience. The visitor decides to stay on your site or not within 5
seconds. The first impression does matter here. If you are not working on your website
design, you are not converting your visitors into customers. Even, new visitors will stop
coming on your website. So, in this article, we bring the 10 ways to improve your Web
Design. These methods will increase your website ranking and accessibility.

1. Navigation:
The most important thing to focus on a website is navigation. Your site should be easily
navigable for SEO Purposes. Visitors should be able to find what they are searching for. They do not have to
keep spending time searching for menus. They should find new page links within two
seconds. Keeping your list to five or a maximum seven is ideal. Your website should clearly
tell them what you are offering them. People do not understand the industry-specific
jargon. So, explain technical things in the simple word.

2. Keep writing to Minimum:
Lengthy writing on the website appears boring to visitors. They are in a hurry to scan
through the post and find the best. So, include headings, pictures, Infographics, graphs, data
in your article. This is essential for the commercial website selling products, industry
promoting their services on sites. However, an exception to this rule is the blog post and
white paper. The blog posts should explain things in detail to their visitors. The pictures
should be in sync with your contents. For example, there is no point in including a generic
mobile picture when your post is talking about a specific mobile brand.

3. Include Social Share:
Do you know there are 800 million active monthly users on Instagram? The 22% of the
world population uses Facebook. There are 500 million active users on LinkedIn and 100
million daily active users on Twitters. So, how can you miss social share buttons? Social
Media are the gateways to your success. If visitors like your post they will love to share it
and promote on their social media accounts. It is the most powerful tool to drive traffic to
your website. But, it doesn’t mean you will include social media feeds on your sites. it also Help SEO Rankings

4. Love the Whitespace:
If you fill your website with content everywhere, it doesn’t mean it will increase traffic. The
visitor will leave the site when they find the webpage disorganized and full of material.
Whitespace is the places on your webpage that are left blank. There are many advantages of
using whitespace. It increases content legibility and interaction with the content. The
whitespace between the paragraphs and pictures increases the user readability. It prevents
unnecessary distraction on their site. It will add elegance and superiority to your websites.

5. Optimize your site for Mobile:
The maximum users accessing the internet are on the mobile. So, make your website
responsive to mobile. Even, Google made it mandatory by penalizing the sites to make it
mobile friendly. It is simple to do. You can create the mobile version of the website, use free
plugins and convert the website to responsive web design.

Learn Web Design And SEO Training in Metaforum Technologies.

Testing Tools For Automation Testing (2018)

The changes in the Software Testing development industry is taking place at a rapid pace. There is
an increased demand to provide quality products and meet customer satisfaction in the
short duration of time. As per the World Quality Report published by Capgemini, Sogeti, and
MicroFocus there is a trend for increasing test automation and widespread adoption of Agile
and DevOps technologies. The company needs highly intelligent automation products and
smart analytics for decision making and producing Smart devices. There is a need for the
smart test platforms that are self-aware and capable of supporting the complete application
life cycle.

1. Selenium:
Selenium is available in the testing market from 2004. It is a popular open-source test
automation framework for web applications.

2. Katalon Studio:
Katalan Studio is available since 2015. It is a powerful automation tool for testing web user
interface and Web APIs.

3. Unified Functional Testing:
Unified Function Testing or UFT came into prominence in the year 1998. It is suitable for
web applications for both user interface and API. It is beneficial for mobile, desktop and
packaged apps.

4. Test Complete:
Test Complete is available since 1999. It is a powerful automated tool for testing Web (UI &
API), mobile and desktop apps. You need to buy the commercial license to use this
automated testing tool.

5. Watir:

Are you looking for Ruby-based programming automated tests? Then, Watir is for you.
Watir stands for Web Application Testing in RUBY. It is an open source automated test
library for Ruby.

6. Eggplant:
Eggplant is using the digital innovation to bring a revolutionary approach in testing using
machine learning, business analytics, and artificial intelligence. It doesn’t focus on the code.
The priority of the test plant is to test the application on the basis of how the customer uses
the app.

7. Ranorex:
Ranorex boasts that everyone can build automated tests for desktops, mobile, and web. It
is a test automation tool for both novices and experienced. It gives you the facility of
codeless automation.

8. Tricentis Tosca:
Tricentis Tosca is a powerful continuous testing tool for keeping pace with Agile and
DevOps. It is one of the most innovative functional testing technologies. It brings advanced
features to make a difference in the automated testing field.

9. Robot Framework:
The Robot Framework is a robust test automation framework for acceptance testing and
acceptance test-driven development. This framework has tabular test data syntax and has
the keyword driven testing approach. You have the option to extend libraries with Python or
Java.

Metaforum Technologies offers the best Software testing training in chennai with placement assistance.

05 Predictions about Big Data

01.Cloud computing will lead to growth in Big Data Analytics:

The cloud offers superior models that help in producing a scalable analytics solution. It gives a flexible solution for analyzing data, accessing them and driving rich benefits from it. There is an increased demand for using public cloud than setting in-house computing. It saves cost and improves the efficiency of the organization.

02.Massive demand for the skilled professional in Big Data:

The opportunities in the field of Hadoop are enormous. As many companies investing in Big Data, there is a tremendous demand for the experienced professional in it. The courses are not offered in many universities, and there is a challenge of producing skilled professionals of Big Data.  There is a vast gap between skilled labor and demand in this field. The drive for Hadoop Training is going to increase in the future. It has enormous opportunities in the field of medicine, weather forecasting, disaster management, artificial intelligence, internet of things, mathematical modeling, complex engineering problems, etc.

03.The Growth of Data Lake:

There will be significant growth of Data Lake. The data lakes are storage repository where an enormous amount of raw data is stored. It uses flat architecture to store data. The data element in the lake is given a unique identifier and tagged with extended metadata tags.  It helps in accessing highly scalable, the distributed data store in the single repository. There are several benefits of using data lakes which includes integration of data between different departments, reductions in cost and integrity of the data. It removes data analysis in silos and increases data authenticity.

04.Investments in Big Data technology:

The organizations understand the importance of Big Data in their business. By crunching these numbers, they are able to take better business decisions. These decisions are paying them a rich dividend and helping them in the growth of their company. The trends will continue to rise in the coming future. More and more company will invest in Big Data Analytics. It saves several overhead costs like advertisement costs on print media, marketing costs, etc.

05.Opportunity for Small Business:

The small business will like to take advantage of investing in Big Data. It will reduce their labor expenses, overhead costs and give a competitive advantage over others in their business. The small companies have to provide excellent services at less cost to compete with the large organization. Here, Big Data is an enabler for them. It will reduce their marketing cost; promotion cost and helps in the better target of the customer in their niche.

Big Data helps in analyzing an enormous amount of structured and unstructured data. It deduces a pattern from this large volume of data. For doing sustainable business, it is essential to keep yourself aware of the changing trend in Big Data Analytics.

Learn Hadoop Training in chennai at metaforum Technologies

The Best Hidden Features in Android You Didn’t Know

The Best Hidden Features in Android You Didn’t Know

We all love exploring secrets. Do you remember in the childhood you like to solve puzzles, riddles?  You spend your time watching mysteries series? All these things were fun to you. It gives you an adrenaline rush that you knew something which other doesn’t know. You have the inquisitive mind. You often ask questions and search for things. The same thing you can do with your Android phone. Still, in doubt, don’t worry. Today we bring you ten hidden features in Android which you didn’t know. Yes, I know most of you use Android Phone.  However, there are many things which even Android users don’t know. So let’s get started.

Change Status Bar

You can play with the status bar of your mobile phone. The status bar displays your subscriber’s name, user icon, network signal, alarm, etc. A detailed pictograph explanation is given below.

• Press the setting icon for a few seconds. The setting icon is shown in a green color box. It is located at the top right corner.

• It will take you automatically to settings with the displayed message as indicated in the green color box of fig 2. The message is “Congrats! System UI Tuner, has been added to settings.”

• The activated System UI Tuner is shown in the Settings under System menu. You can find the System UI tuner in the given box.

• When you click the system UI tuner, it will display the following menus under it. It contains quick settings, status bar, show embedded battery percentage and demo mode.

• After clicking on the status bar, you could see various that you can switch on or off to display on the status bar.

• You can quickly remove the system UI Tuner by pressing settings icons for a few icons. It will display the following messages. Select “Remove” to hide it.

Learn Android Training in Chennai at Metaforum Technologies

05 Pro Online Reputation Management Tips for Local Business (2018)

The Digital Marketing revolution has changed the way the businesses are done. Most of the services and products are sold online.  Doing business has become easy. There is a reduction in the marketing cost. Today your business can quickly reach to a broader audience. However, all these things are right as long as you have built the strong online reputation. So, the question is what online reputation management is? Online Reputation Management is the method of influencing the perception of the online community by building the positive attributes of a person, product or organization on the internet. Now, let us discuss 10 pro online reputation management tips for local business.

1.Tell a Story:

Everyone has a story. Do you have a story? If yes, tell it to the people and if not, then create it. But you must have a story on your website. People remember the story for the longer time than the data and statistics. Your story should be original and related to your business. No idea comes without a necessity. There must have been compelling reasons before you started your venture. It may be your inner conscience voice or accidental, but it must have started with some reasons. Otherwise, your investment would not have existed. You have to tell your story to the world.

Today is the time of storytelling. People will connect to your business when they hear a story that is genuine and relate to them. Storytelling is an art. So, be careful while telling your story. Don’t fabricate it. People will find out the fabrications. More real and natural your story is more your chances of success of your business. Most of the business makes the mistake of fabricating and manipulating number, but the actual pitch happens when they find a story behind these numbers. So, the best way to pitch your online reputation is to tell your story.

2.Empower your Customers:

The best way to achieve success is to empower your customers. By enabling, I mean give them the opportunity to talk about your services or products. You should request them to provide feedback regarding the services/product on your website. The feedback from your customers especially the positive one is the endorsements of your business. People who have heard about your business or services look for online reviews. The point is that if you are going to buy a product/service and you have the option to choose between two businesses. Both are equally competent in their services, but the difference is in their experience. One is new, and the other has worked with two or three customers. Then what will you do? You will choose the experienced one. Similarly is the case here, so request your customer to give their feedback constructively and positively.

3.No Online Argument:

Social Media Platform and other online presence are not the places to prove someone wrong. There may be possible some customer might not be satisfied with your service. They are complaining about your service. It might happen sometime that customer may not be in the happy mood and so they get angry for the mistake by your customer. He might take out this frustration on the social media platform. Instead of arguing with them and counter explaining how the things went wrong. You should politely request them to register their complaints through the appropriate channel. It should be your responsibility to assure them of adequately verifying the claim and of taking appropriate measure against the accused if found guilty.

4.Create a task force:

You need to develop a creative task force to maintain your online presence. Some ways in which you can do so are by identifying the key priorities area of your business. Once you identified the essential priorities area, promote them on your website and social media platforms. If possible ask third parties to audit online reputation. You can request them to include all your social media platforms, reviews and other sites where your business is listed. Ask them to give a full detail with link and platform where the customer has given ratings and feedbacks.  There should be a contingency team to tackle with the crisis. You should have established goals and policies. You may ask your team to measure monitor and manage online reputation continuously. You should continuously check the impact of your online activities.

5.Make Investment in Building your Online Presence.

Yes, you need to invest your money in building the online reputation of the local business. The good thing is that Return on Investment is very high in making your online reputation. You might be thinking does it mean buying positive reviews.  Then I would like to tell you No. I am strictly against it. So, where do you need to invest money? You will have to create an additional team of managing your online reputation. Your team will have to spend money on building your website. Then you need to pay money for good content. You have to seek the help of copywriters. Similarly, you will need to take the advice of website designers, SEO experts for optimizing your websites. You need to find out the strategy of your competitors on the web and compare your business with them. Check what is working for them and not working.

Most of the time local business spent their time on the strategy to increase revenue. But, businessman forgets in this digital era, Online Reputation Management is the key to success. It is your gateway to connect with the broader audience which will widens your consumer base. It can give your business an exponential rise. So, focus on your strategy and the time to build your online presence.  

Learn Digital Marketing Training in Chennai at Metaforum Technologies

05 SEO Mistakes to avoid in 2018 (Updated)

Search Engine Optimization plays a crucial role in uplifting your site ranking. It is one of the essential techniques to boost the site ranking. However, the question arises why SEO Training ? The search engine searches the content available on the web, and they want to give the best results to their user. Generally, people searching on the internet do not click beyond the first two-three results. It is like visiting the best vegetable vendor in your town for getting fresh vegetables. You always want the best content whenever you search on your favorite search engine. So, if they do not give you the best results, you will switch to another one. They will lose the business. So do you. Your URL should come in the first page of a search engine; otherwise, you will lose visitors and substantial profits.

1. Not Updating the Sites Timely:

Time keeps changing. We live in the digital age. Information and technological innovations are happening at a rapid pace. You cannot leave your contents without updating. You have to review your materials on your website timely. If any new information related to your content is published, do incorporate them in your site. Analyse the visitor data and try to find why people are leaving your site? Which pages are getting more visitors? The pages which are not getting enough visitors you should rewrite the content of it.

2. Leave Without Optimizing Images:

Sometimes the pictures are updated on the content without having a proper title. The robots or crawls spider couldn’t find the purpose of images with the content, and they leave it unattended.  They downgrade your ranking. So, it is always better to post your image with the appropriate title of the picture. The photo should be relevant to the content.

3. Non- Responsive Pages:

Nowadays more people are accessing the internet through Smartphone. The websites should be loaded quickly on the mobile. The search engine gives more points to the site that fast loads on the mobile. You will miss millions of user if your website is not mobile optimized. They will not visit your site if they do not have a good user experience.

4. Not Improving Site Speed:

It is not only about having good quality content, adopting comprehensive keyword strategy and optimizing images. Your website should load as fast as possible. Even if you have the best content in the world, if your site does not load correctly, people will not visit it. It will be not ranked high in the search engine.

5. Miss to Link Authority Site Related To Their Niche:

Search Engine will give high points to your content if you could have reference of high authority link in your content related to your niche. It is always advisable to provide at least three-four pertaining links of other blogger pertaining to your niche. You will not only give due credits to other but also given the higher rank.

By avoiding these SEO mistakes, your pages will rank high in the search engine. Higher ranking in the search engine means higher click rates, more top visitor, and ultimately higher profits. So, always try to avoid the above-mentioned SEO mistakes.

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Best Automation Testing Tools for 2018

The changes in the Software Testing development industry is taking place at a rapid pace. There is an increased demand to provide quality products and meet customer satisfaction in the short duration of time. As per the World Quality Report published by Capgemini, Sogeti, and MicroFocus there is a trend for increasing test automation and widespread adoption of Agile and DevOps technologies. The company needs highly intelligent automation products and smart analytics for decision making and producing Smart devices. There is a need for the smart test platforms that are self-aware and capable of supporting the complete application lifecycle.

1.Eggplant:

Eggplant is using the digital innovation to bring a revolutionary approach in testing using machine learning, business analytics, and artificial intelligence. It doesn’t focus on the code. The priority of the test plant is to test the application on the basis of how the customer uses the app. Their developer solely believes that recent testing should focus more on user satisfaction, adoption, and conversion. The eggplant offers various digital automation intelligence suites. They are Eggplant Functional, Eggplant AI, Eggplant Manager and Eggplant Network. The Eggplant functional helps the tester to identify and validate user-experience on any platform.

Eggplant AI facilitates automation. It automatically generates test cases for increasing test productivity speed and coverage. It also enhances bug-catching capabilities. The machine learning algorithms analyze the failure of various patterns during test runs.  The Eggplant Manager helps in the different test execution started by Jenkins and other CI tool. It determines the test to be run. The Eggplant digital automation suite integrates smoothly with Microsoft TFS, JIRA, and CA Agile Central. The Eggplant facilitates lab management and CI integration. The best thing about it is that it is beneficial for testers with less programming skill. You need to buy the commercial license for using this automated testing tool.

2. Ranorex:

Ranorex boasts that everyone can build automated tests for desktops, mobile, and web.  It is a test automation tool for both novices and experienced. It gives you the facility of codeless automation. It has a powerful capture and replays functionality to record various test actions. It drags and drops multiple GUI elements and modules from the shared repository and recorded works. Ranorex has fully integrated development environment for building automated modules using standard programming languages. It has tools for debugging and refactoring.

Ranorex has powerful reporting systems. It keeps the customer updated with timely reports. There is a broad technology support for Ranorex features. It has powerful Ranorex technology plugins for exceptional object recognition. The repositories are easily maintained in the Ranorex. It uses the tracked element for the central object repository. There are various repository items for recording, action table, and code-based module. There are action editor and recorder for recording and replaying test automation workflows. Other than these features Ranorex offers visual studio integration, Ranorex IDE features, and user code library.

3.Tricentis Tosca:

Tricentis Tosca is a powerful continuous testing tool for keeping pace with Agile and DevOps. It is one of the most innovative functional testing technologies. It brings advanced features to make a difference in the automated testing field. Its software testing tools are used by industries like HBO, Allianz, Starbucks, Toyota and many others. There are many benefits of using Tricentis Tosca.  While other software testing tool takes weeks to perform the tests, it finishes within minutes. It gives you the advantage of reusing the code and maintains model-based test automation. Tricentis supports more than 35 technologies. The ease of adoption is very high in Tricentis Tosca. There is no need for any scripting. The reusability of test artifacts and data is prevalent. It gives a wide range of testing capabilities. It supports API testing, cross-border testing, mobile testing, SAP testing, SAP impact analysis, etc. There is a dedicated support system for Tricentis Tosca. It offers you an on-premise solution. It uses SAAS platform.

4.Robot Framework:

The Robot Framework is a robust test automation framework for acceptance testing and acceptance test-driven development. This framework has tabular test data syntax and has the keyword driven testing approach. You have the option to extend libraries with Python or Java. It can create higher-level keywords from the already existing one. It is hosted on GitHub, where there are detailed documentation, source code, and issue tracker. The vibrant ecosystem of Robert Framework consists of various generic test libraries and tools which are developed as separate projects. It is independent of operating system and application. Its core framework is implemented using Python. Most of the libraries and tools of Robot Framework are open source. This framework was developed at Nokia Networks and now maintained by Robot Foundation Frameworks. It has a modular architecture which can be extended with bundled and self-made test libraries.  It creates a test suite and places these files into directories creating a nested structure of test suites.

5.Telerik  Test Studio:

Telerik Test Studio offers one of the best automation solutions for mobile, desktop and web. It provides a wide range of testing including Functional UI testing, Mobile testing, Restful API testing and Load and Performance Testing. It facilitates in creating test scripts in the robust programming languages like C# and VB. Net. It stores all test elements in a centralized location for better integration between programmers and testers. It keeps updating its software testing in time. It finds earlier defects and reports it to the system immediately to create modules for the same. The best feature of Telerik Test Studio is that its features can be used and reuse with minimal efforts.

These are the list of the best automation tools in 2018. As more and more enterprises are using DevOps and agile technology, the demand for automatic software testing toolshas increased tremendously. The testers look for tools that can automatically run tests whenever the code changes. So, to support their cause, we have compiled the list of best automation testing tools in 2018. We believe it will help them a lot.

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