05 SEO Mistake Avoid in 2018

1. Not Updating the Sites Timely:

Time keeps changing. We live in the digital age. Information and technological innovations are happening at a rapid pace. You cannot leave your contents without updating. You have to review your materials on your website timely. If any new information related to your content is published, do incorporate them in your site. Analyse the visitor data and try to find why people are leaving your site? Which pages are getting more visitors? The pages which are not getting enough visitors you should rewrite the content of it.

2. Leave Without Optimizing Images:

Sometimes the pictures are updated on the content without having a proper title. The robots or crawls spider couldn’t find the purpose of images with the content, and they leave it unattended. They downgrade your ranking. So, it is always better to post your image with the appropriate title of the picture. The photo should be relevant to the content.

3. Non- Responsive Pages:

Nowadays more people are accessing the internet through Smartphone. The websites should be loaded quickly on the mobile. The search engine optimization gives more points to the site that fast loads on the mobile. You will miss millions of user if your website is not mobile optimized. They will not visit your site if they do not have a good user experience.

4. Not Improving Site Speed:

It is not only about having good quality content, adopting comprehensive keyword strategy and optimizing images. Your website should load as fast as possible. Even if you have the best content in the world, if your site does not load correctly, people will not visit it. It will be not ranked high in the search engine.

05. Miss to Link Authority Site Related To Their Niche:

Search Engine will give high points to your content if you could have reference of high authority link in your content related to your niche. It is always advisable to provide at least three-four pertaining links of other blogger pertaining to your niche. You will not only give due credits to other but also given the higher rank.

By avoiding these SEO mistakes, your pages will rank high in the search engine. Higher ranking in the search engine means higher click rates, more top visitor, and ultimately higher profits. So, always try to avoid the above-mentioned SEO mistakes.

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How To Set Up Developer Option in Your Android & Screen Pinning [Developers should know]

You can become a developer on Android Phone It offers the variety of options to do on your phone. For this, you have to enable the Developer Option in your setting. The given below pictures will illustrate the process.

• Go to “Settings” and from setting select the “About phone.” Click on the build number seven times. The build number is highlighted in green.
• The “Developer options” will be enabled in the settings under “System menu.”

Screen Pinning:

Are you worrying if someone is snooping your phone? Every one of us suffers from this especially our friends love to know what we are doing in our personal lives. They are ready to spill the beans. However, the fun sometime may become an embarrassment for you. So, next time use the power of Screen pinning given in your Android. Don’t worry I will explain below to set up screen pinning in your phone.

• First, you go to Settings then select Security.
• After clicking on the Security, a menu will open select the screen pinning option as shown in the picture. Initially, the screen pinning is off in your Android.
• Once you click the Screen Pinning following dialog will box will appears. Read the message carefully.
• Now switch on the Screen pinning. It will be shown as given in the figure. Your Screen Pinning is on.
• Now, open any App or go to the main screen. Select the overview button. It is in the square shape. Now click the pin button as shown in the picture.
• Your screen will be pinned. Now, you can give your phone safely to others. To remove Screen pinning, click on the Back button (triangle shape) and Overview button (square shape) simultaneously.

These are the best-hidden android features. Once you open them, you are on cloud nine. The reason is they are not the end. You will love to explore them. It is like a Pandora box. There are many new features hidden in them. However, keep in mind these features are not for everyone. Before taking any risk, you should aware of the game rules. There is a difference between finding the mountain and climbing it. In this article, you have been shown the path to unlock the hidden features of Android. Some are easy. But be aware while playing with Developer Options.

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05 Pro Online Reputation Management Tips for Local Business

The digital revolution has changed the way the businesses are done. Most of the services and products are sold online. Doing business has become easy. There is a reduction in the marketing cost. Today your business can quickly reach to a broader audience. However, all these things are right as long as you have built the strong online reputation. So, the question is what online reputation management is? Digital Marketing Management is the method of influencing the perception of the online community by building the positive attributes of a person, product or organization on the internet. Now, let us discuss 10 pro online reputation management tips for local business.

• Build Your Online Presence:

Have you promoted your products on websites? Do you have a blog? If not, do it as soon as possible. There is no need to give any excuses. It doesn’t matter at all saying that you have a local business. What matter is having an online presence of your business? The first step for having an online presence is to have a website. The website gives the authority that your business is genuine, and you are interested in the long-term project. You can quickly promote your product on your website at less cost.

When people heard about your business, they will search for your business online. They will like to know about your products or services. They would like to know about the different varieties you offer. What is your Unique Selling Proposition? Before they do any transactions with you, they would want to get as many details they could have related to your business offering. If anyone genuinely needs the products or services, you are offering they will make a thorough check first online, then personally meeting you. You don’t want anyone of your prospective customers to lose without meeting you. So, if you don’t have a website, they will not know about you. Forget about doing business.

• Present your Business on Social Media:

If your business is not on Social Media Platform, you are not living in the 21st century. Social Media can build your online reputation within a day. The reasons for this are the millions of people accessing these social media platform. 22% of the world population is on Facebook. 800 million is the monthly active user on Instagram. There is 540 million user profile active on LinkedIn. The number of Twitter daily active users is 100 million. These people are the promoter of your product. They are continually looking for something unusual, new and worth for value. If you could attract them, you can grow your business exponentially.

There is no point in joining these social media platform only. Yes, you have shown your presence on these platforms, but the real game starts when you actively start using them. You have to leverage the unlimited potential of Social Media Platform. You should start posting the picture on Instagram of your products. Tell the people how you create environmentally sustainable products. Show them behind the wall scene, gender-balance inside the company. The commitment your employees show towards their work. The standard operating procedures and ethical value that your business gives prime importance.

• Build Social Media Account of your Business Personality.

Anyone can make a website and post all relevant details related to a business. There is also the possibility of having an online presence on the various social media platform. The accounts on Social Media Platforms are active too. But at the end of the day, it is the people who run the business. Prospective customers want to know the details of the person related to your business. They may be working or associated at the management level. They present the real picture of your company. The genuine customer will try his best to find the social media profile of the people working for your company.

So, always request your employees to have a professional LinkedIn profile. They should promote the company culture, ethics in the best possible way. There may be some time some employee may not a suitable fit for your organizational culture. It doesn’t mean that they will post trash about your company on a social media profile. Always have a non-disclosure agreement that no matter what no employee can portrait a distorted picture of the company profile on websites. It takes years to build a reputation, and no one has the right to erase it within few seconds. Encourage feedback culture within the organization and encourage them to convey their grievances within the organization rather than on social media platforms.

• Blogging:

Blogging is the best way to build your local business on the online platform. Start blogging on your website related to your business. You can tell about things happening in your business field. You can discuss the current industry trends and the prospects in your business. It will bring more visitors and customers to your site. If possible do request guest blogging from industry stalwarts in your store. It will increase the authenticity and popularity of your product. The guest blogging by an industry favorite in your area is like endorsing you. So, start blogging about your product, business and things related to them.

There is an increasing trend of V-blogs nowadays. V-blogs stands for video blogs. YouTube is the best place for it. You will be surprised to know that 5 billion videos are watched on YouTube every day. There are 1,300,000,000 people are active on YouTube. I think the number speaks for itself. Can you afford to miss this opportunity? I believe of course no. This video blogging platform will bring the huge chance of promoting your business and earning revenue. So, use this platform positively to build your online reputation.

• Monitor Your Web presence:

You have developed your website and made the account on the social media platform. You are also active on these social media platform, but that is not sufficient. You have to measure your performance on these websites. There is a need for charting a proper strategy that yields results. You have to monitor whether your followers are visiting your sites. Are they interested in your products or services your business is offering? Whether they are coming to your website or not? Is the number of visitors increasing on your sites?

Check whether the number of views of your videos on YouTube was increasing or not. Are many people subscribing to your video or not? Find out the comments they are posting related to your contents. Is it driving traffic to your website to your website or not? These are the preliminary check that you do once you have created your online presence. If the number is increasing, then you have to analyze age-factor, demographics, gender, and key competitor through these numbers. If the number of visitors on your website is women, then it merely means your product has more potential to sell to a woman. You should do your target accordingly.

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Best Automation Testing Tools for 2018

The changes in the Software development industry is taking place at a rapid pace. There is an increased demand to provide quality products and meet customer satisfaction in the short duration of time. As per the World Quality Report published by Capgemini, Sogeti, and MicroFocus there is a trend for increasing test automation and widespread adoption of Agile and DevOps technologies. The company needs highly intelligent automation products and smart analytics for decision making and producing Smart devices. There is a need for the smart test platforms that are self-aware and capable of supporting the complete application lifecycle.

• Selenium:

Selenium is available in the testing market from 2004. It is a popular open-source test automation framework for web applications. The programmers widely use it. It facilitates multiple operating systems like Windows, Mac, and Linux. It is compatible with many browsers like Chrome, Firefox, and IE. The scripts of Selenium can be written using Java, Python, Groovy, PHP, Perl, and Ruby. Selenium is the core technology used in many other browsers automation tool, APIs, and framework. Selenium offers two primary services. They are Selenium Web Driver and Selenium IDE. The first one is used for creating robust browser-based regression testing suites. Selenium IDE creates bugs reproduction scripts.

It is true that Selenium is the most popular and widely used open source automated test solution throughout the world. It runs in most popular browsers and operating systems. The powerful programming controls the entire testing framework. The Selenium tools are used by many organizations to create a sturdy web browser across the world. Selenium offers flexibility to the programmers for writing complicated and advanced testing scripts. It is a core framework for many automated testing tools like Katalon Studio, Protractor, Watir. It plays a crucial role in regression testing and exploratory testing.

• Katalon Studio:

Katalan Studio is available since 2015. It is a powerful automation tool for testing web user interface and Web APIs. It is also used for testing mobile apps. It supports all the three primary operating system Windows, Linux and OS X. The programming language uses for scripting are Java and Groovy. It does not require advanced programming skills. It is recommended for advanced test scripts. You can quickly setup and use it. It is suitable for programmers as well as non-programmers. For example, Programmers can use its advanced features to save time from building new libraries and maintain their scripts. Non-programmers can benefit from Object Spy to test their scenarios.

Katalan Studio is a quick learning, simple to use and easy to collaborate automated testing tool. It offers many beautiful properties to its client. It has many built-in project templates which provide templates for organizing test cases, repository and keywords. The integration process is simple, and you can easily integrate with GIT, Jenkins, and q-test with the native plug-in. The test creation is straightforward in Katalan Studio. It creates test automatically with the hundred of inbuilt keywords. There is dual editor interface to build advanced scripts with IDE or customize them for the tabular interface.

• Unified Functional Testing:

Unified Function Testing or UFT came into prominence in the year 1998. It is suitable for web applications for both user interface and API. It is beneficial for mobile, desktop and packaged apps. It supports device testing on top mobile platform Android, Windows, and ioS. The scripting language used for this is VB Script. It doesn’t require the knowledge of advanced programming language. Generally, it is recommended for advanced test scripts. The installation process is complicated. It requires advanced training to use the tool correctly. You need to spend money on using UFT. It means you need a commercial license to use UFT automated testing tool.

UFT offers the functional and regression tests for all the major software applications available in the market. It facilitates testing of leading technologies like enterprise resource planning and customer relationship management applications. There is a Lean Functional Testing plugin for creating the test in Visual Studio/C# or Eclipse/Java. UFT facilitate testing at the headless layer without any need of extensive coding. It gives completes pictures of every step of the test with the clarity of test-logic and critical flow information. It offers both keywords and script based testing. It gives you the opportunity to share function libraries, application testing and spreadsheets within the team

• Test Complete:

Test Complete is available since 1999. It is a powerful automated tool for testing Web (UI & API), mobile and desktop apps. You need to buy the commercial license to use this automated testing tool. It uses various programming language for scripting. They are JavaScript, Python, VB Script, JScript, Delphi, and C++ and C #. It doesn’t require advanced programming skills. The installation process is simple. However, the tester needs to go through proper training before using this tool. It facilitates the creation of complex UI functional tests within seconds. The flexible architecture helps in creating and maintaining automated tests across various platforms efficiently.

Learn Software Testing Training in metaforum Technologies.

10 QTP Interview Questions and Answers

The word QTP means Quick Test Professional. It is offered by Hewlett Packard.QTP was developed by Mercury Interactive. Later, it was acquired by HP. QTP is an automated functional testing tool. It helps tester to perform automated tests to identify errors, gaps or defects in the designed application. HP QTP uses Visual Basic Scripting (VBScript) for updating the applications. It is an object based language, not an object oriented language. It is one of the most popular automated tools available in the market. It is perfect for doing regression testing of the applications. It helps you to compare the actual and expected results. The reports are generated in the execution summary. This is the brief introduction about QTP. You can also remember this introduction as it will help you to answer questions like tell us something about QTP or they make ask you who developed QTP. Which script is used by QTP to perform testing? These are simple questions yet sometime students fumble on it. Now we will discuss most common 10 QTP interview questions and answers.

This will help you to brush your concepts and will boost your confidence to give an awesome interview. Please go through these questions carefully and try to understand them.

1) Do you know what is QTP called now? What are the different types of QTP test assets? Can you give their extensions? Tell me can you run QTP in any environment?

Answers: • QTP is now known as HPE Unified Functional Testing Software.

• QTP supports test assest like result (.xml), function library (.gfl), shared object repository (.tsr), test file , local object repository (.mtr) and test batch runner (.mtb).

• No, QTP cannot run in any environment. It works perfectly in Windows environment. Bonus Tip: You can also give answer to the question what are different types of object repository in QTP? Generally, QTP supports two types of object repositories. They are called as shared object repository (known as Global) and Per-Action Object Repository (known as Local). QTP generally uses Per-Action Object Repository. This directory is use by default. The extension for Per- Action Object Repository is (.mtr) where as extension for share object repository is (.tsr).

2) Can you tell us what automation is? What are the benefits of automation? Why is QTP the best testing tool?

Answers: Anything which reduces human effort is automation like machines, software testing tool, etc. In software testing automation increases effectiveness and efficiency of application to be tested. It saves our time and energy. Automation offers many benefits to us. Our life has changed so much because of automation.

• We can easily automate routine tasks like smoke tests and regression tests. • Automation is much beneficial when number of iterations is not known in test case. • Automation also helps to execute cross-platform test cases like Operating System, browsers, etc. • Automation is very useful in preparing test data. • We can easily execute test cases which have complex business logic. There are various reasons due to which QTP is the best testing tool. • It automates Functional as well as Regression testing of the software. • QTP is based upon VBScript language. • QTP can be used by skilled professional as well as non-skilled professional testers. • It offers Business Process Testing. • QTP offers largest pools of software environments like SAP, Oracle etc. • It is suitable for both Desktop as well as Web Based Applications.

3) What are different kinds of test steps in QTP? Can you tell different ways to invoke an application using QTP? Answers: • There are five different types of test steps. They are test object (performs action on TO), function, utility (steps to control run session. For example: Reporter. Report), commenting and programming logic. • The different ways to invoke an application using QTP are Invoke Application, Creating a Shell Object using VBscript and SystemUtil. Run ( Filename, Parameters, Path, Operation)

4) What are the benefits of QTP?

Answers: • The maintenance of QTP is simple and easy. • QTP supports the recording and playback. • You have facility to use different ads-in like Web Forms, Net, Java, etc. • QTP assist all popular automation frameworks like data driven testing approach keyword driven testing approach, etc. • It has inbuilt IDE. • We can easily maintain different types of suites like Sanity, Regression, Smoke, etc. • It has an excellent object identification process. • The scripts are recorded in active screen. • It helps tester in referring screen object properties. • QTP facilitates XML. • QTP can be easily integrated with test management tool like Quality Centre, Test Director, etc.

5) Can you tell something about the features of the latest version of QTP/UFT?

Answers: The features of the latest version of HPE Unified Function Testing are: • Unified Function Testing comes in three new flavours UFT Ultimate, UFT Enterprise and UFT Pro. • UFT offers the new and advanced atheistic look. • It has introduced new tools inside UFT IDE called Test Combinations Generator. • Now we can capture all the objects in a selected area of application. • You can move your UFT file to clouds. • UFT pro or Lean UFT is facilitated across multiple platforms like Windows, Mac OS and Linux for mobile and web testing needs. • UFT offers sensor simulation for performing operations on mobile devices. • UFT 14 is available in multiple languages which include Japanese, Russian, English, Chinese, , French and German.

6) Can you explain how QTP identifies object?

Answers: QTP uses artificial intelligence to identify object. It tries to learn properties of GUI object on which some function is performed. It identifies and stores unique properties in the object repository of GUI object. In order to identify GUI Object, it compared the stored property values in GUI object during run-time.

7) How many types of recording modes are there in QTP? When are they used?

Answers: QTP facilitates three types of recording modes. They are contextual mode often known as normal mode, low-level recording node, and analog mode. Contextual Mode: It is the default mode of QTP. It efficiently uses QTP’s Test Object Model. It recognizes objects regardless of position in the screen. It is the most use mode of recording. Generally, this mode is preferred for most of automation activities. Low-Level Recording Mode: This mode is used for recording x and y co- ordinates of mouse operation. It is mostly use for recording operations which are not identifiable by normal mode QTP. Analog Mode: This mode is perfect for recording exact mouse and keyboard “movements.” It is very helpful in recording drag and drop operations.

8) Can you do automation without Framework?

Answers: Frameworks are protocols that assist us in implementing automation with ease. These are only for guidance and not mandatory. However, those who create it and implement these will have a higher efficiency and work quality.

(Learn QTP)

9) What is the general structure of a framework?

Answers: The structure of a framework differs from one project to another. Any generalization of a framework is difficult. However, the normal pattern is discussed below: • There is a source folder to store actual test scripts. • There is a library folder which contains all the libraries and common methods. • It has a class folder which contains all the class files. • There is a log folder for having log file. • There is A file/folder having the entire web element Ids. • It also has a file which contains URL, environment and login information.

10) Can you list the names of different kind of Framework?

Answers: Things to keep in mind: When the interviewer ask you to list the names of different Framework the just tell the name of each of them. Do not start explaining them. The different kinds of Framework are • Linear Framework • Data Driven Framework • Keyword Driven Network • Hybrid Framework

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10 BIG DATA FACTS THAT YOU SHOULD KNOW

According to Andrew McAfee, ‘The world is like a big data problem’. Data is the king nowadays. It powers everything one dreams of doing. Data has been evolved as new technical solution for addressing the problems that emerge day by day. The term ‘Big Data’ refers to the complex volumes of both structured and unstructured data available these days. One can extract data or information for many sources to analyze it critically. How one makes the use of big data is more important than the quantity of data that one might access. Many answers are hidden in the big data that can make the lives more convenient. A thorough and careful examination of data careducing costs, determining causes of failures, detecting fraudulent behavior, enhancing decision-making capabilities and optimization of the available resources.

Here are top 10 big data facts that one might be aware of if he desires to turn data into business insights:

1) Big Data is omnipresent:

Today, most of the data is accessible in digital form. A lot of information is available on digital platform with an ever increasing number of things being digitalized and associated with the web. With the invention of 5G or Internet of Things (IoT), any gadget or device can be connected to the web, thereby enabling flow of data. Using this technology anything can be uploaded to the virtual clouds that act as storage for unlimited data. This has resulted in new information streaming into your associations from completely new territories. Associations should utilize this data with no dread to digitize items.

2) Diverse culture of Big Data:

Keeping in mind the end goal to completely exploit enormous information, it is basic to transform your firm into a data-driven organization. A major information culture requires that representatives be urged to guarantee that the information is gathered and stored properly so that it can be served to the clients on request. They should be prompt enough to inquire and resolve the encountered problem on the spot. The managers should be aware of the application of big data strategies.

3) Hadoop framework for data processing:

The information in a Hadoop system is partitioned into numerous pieces, known as blocks. This means that data is dispersed all through the structure. This provides the scalability that is required for big data processing. With the combination of technologies, massive amounts of data can be stored, analyzed and processed in a fraction of a second. The SmallSeoTools.com feature of linear scaling with the product hardware is very easy to implement.

4) RFID and crime prediction:

Over 12 million RFID tags have been sold by 2011. These tags can be used to capture data and track movement of objects in the physical world. Big data can be employed for ‘predictive policing’. The trial to predict crimes before they happen was successful in California. It was able to identify the areas prone to crimes more accurately using big data analysis.

5) Gravity of Big Data:

In less than a minute, the internet is flooded with more than 200 million emails and about 3 lakh tweets. 18 million facebook likes are generated every minute with 2 lakh photo uploads. Google alone is processing over 3.5 billion search queries in a single day. The gravity of the big data is evident from the fact that total amount of data being captured and stored by industry is doubling in every 1.2 years.

6) Immense inherent opportunity:

There is immense opportunity that awaits you in big data. It’s the right time you should grab it. McKinsey estimates a shortage of about 1.5 lakh Big Data Analysts and engineers in 2018 in America alone. A shortage of 1.5k big data managers is predicted. These are needed to manage the big data engineers and to connect the IT aspect of big data with the strategy aspect. Big data is everywhere; you just need to open your eyes to comprehend where it can lie and how you can discover it, investigate it and utilize it.

7) Big data start-ups:

The Datalfoq is a platform that gathers a variety of enormous information regarding new businesses that have built up a solution to address huge data. There are many start-ups enlisted on the site, and together they have managed over $ 890 million funding. The White House has spent around $200 million in data projects. Developed countries like USA are ahead of others in terms of funding start-up projects under taken in big data field.

8) Addressing the privacy issues:

Undoubtedly, there are privacy issues that need to be focused upon in big data field. Big data is like elder brother always keeping his eyes on your activity. If the information isn’t effectively anonymized, there will be an immense danger of unauthentic information. It is essential for the general population also to maintain a balance between the two and determine the amount of association that is adequate.

9) Spendings on big data on surge world-wide:

Big data has been fortunate enough to get financial support both from the government agencies and IT firms. As per the latest trends it is predicted that big data IT spending will grow to $43 billion in 2016. The US government granted about $200 million for research and development in this field. Big data is also been supported by the European Union. The expectation is that big data will be an integral part of the enterprise software baseline by 2020.

10) Concern regarding security measures:

At the time associations accumulate huge profitable datasets, lawbreakers are vigilant to take that information and utilize it further bolstering their good fortune. There have been incidents in the past where substantial online organizations were hacked, including LinkedIn, Evernote and even Bitcoin. The similar is the case with government foundations which are equally prone to security breaches. To secure the data collected, it is mandatory to encrypt it so that the hacker is not able to access the official information.

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Big data trends, Big data technologies, hadoop training chennai, Hadoop course in chennai.

10 MUST KNOW ON-PAGE SEO TECHNIQUES FOR 2018

SEO stands for Search Engine Optimization. In simple words, it is a technique for generating more traffic for a particular blog or website. It improves the site rankings and helps it to be found easily for specific keywords and relevant phrases. Both On-Page and Off-Page SEO techniques are rapidly changing these days. If you want to increase your visibility among the targeted audience, you too need to adapt as per the recent trends in the market. Search Engine Optimization will help to place the website or a blog on the top of the Search Engine Result Pages (SERPs) such as Google, Bing, Yahoo and others. Rarely would anyone like to miss making the website or blog SEO friendly. Top companies have resorted to taking help from professional SEO service providers.

Here is the list of 10 ON-Page SEO Techniques that one must know in 2018:

1) Focus on Title Tag initially:

A strong on-page SEO strategy starts with the selection of the perfect title tags that suits your content. The page titles are a standout amongst the most essential SEO factors on any site or bog. Every page and post ought to have its own particular exceptional title, which incorporates the principle keywords for that page. One should avoid using similar keywords in the title tag as it will hamper the positioning of the website. A page title which contains the focal thought of your substance will be of great advantage.

2) Structuring of URL:

Shorter URLs that contain only alphabets and words, usually tend to perform better in search engine results. Use of search engine friendly URLs is highly recommended for providing better viewing and crawling experience to clients. In this way, structuring of URLs is an important feature in SEO and will pay you A well-optimized URL structure will definitely perform better and will be supported by most of the web browsers. Consequently, user is prompted to click on it.

3) Role of Meta Description: The description that attracts the searcher to visit a particular site is referred to as meta description. It effectively describes the content of the website pages. With the assistance of a compelling meta description you can persuade the searcher to tap on your site. The greater part of the advertisers often omit meta description but it can enable you to bring potential activity to your blog or site. These are essentially bit of data displayed below the link of search result.

4) Use effective Meta Tags:

Unlike meta description, meta tags are the html keywords that don’t show up on the Search Engine Result Page. They appear just in the code of webpage. Your Meta labels ought to incorporate all the appropriate phrases linked with your content. One can take help of ‘All In One SEO Pack’. This is a WordPress plug-in that allows you to enter all of your meta tag keywords, meta description and page title at the bottom of each post before publishing. It has a unique feature that simply inserts all of the content into your page in HTML format, which further eases the task of on-page SEO.

5) Accurate keyword density:

Counting pertinent keywords all through your substance is imperative, as it helps search engine tools to work out the objective of your content. Nonetheless, make an effort not to unreasonably rehash and abuse the phrases only for web search tool robots. This can prompt your site being restricted from web crawlers. To maintain a strategic distance from this, endeavor to keep your keyword density to about 2-5% throughout without overuse of watery words.

6) Reduce page loading speed:

Page loading speed is another most important factor as far as techniques for on-page search engine optimization is concerned. Reduce your loading speed to rank your website higher on SERPs. Always compress your words and images to enhance performance of website. Avoid uploading gif images in the articles.

7) Try to add focus keywords in heading tags:

Your article may contain multiple headings and sub-headings. The thing that should be taken care of is adding your focus keywords into H1, H2 or H3 Headings. These are most important body tags from on-page SEO perspective. H1 Heading is the main heading where one has to focus the most. Search engine reads the first paragraph initially. If your focus keyword is missing from the very first heading then it will never demonstrate your article on the first page of the results.

8) Optimization of images:

Use of images and graphics within the content makes blogs and websites more attractive and visually appealing. Make sure that uploaded images have titles that Include relevant keywords for SEO. This will help people to visit your site when they search on Google Images. You can utilize platforms like Blogger and WordPress to optimize your images according to the Search Engines. As a advise avoid using gif images for on-page search engine optimization.

9) Monitor word count for each post:

If you desire your articles to perform well on the web indexes, your posts shouldn’t be too short. Less content means less information, which is strongly discouraged by the users. In any event, a general blog entry ought to be of 700 words. The content should be informative so that it attracts more potential viewers. So, you need to strongly monitor word count for each of your posts. As obvious, don’t forget to use your pertinent and focus keywords in the correct spots.

10) Internal Linking:

Inner Links help in diverting authentic traffic to your other articles and blogs. Internal linking refers to incorporating links in your webpages or blog posts that link the searchers to your other posts or pages. Content links and permanent navigation links are the most used strategies to improve the internal linking structure of the website. Many bloggers utilize content links to redirect readers to other relevant blogs or pages on the site. Internal linking improves the SERP rankings of the website.

Learn More About SEO Training contact Metaforum Technolgies

10 FACTS OF ANDROID

Android is the most popular open source mobile operating system which was designed
primarily for touchscreen mobile devices such as smartphones and tablets. Android has
been the best-selling and most loved OS worldwide for smartphones since 2011. As of May
2017, it has reached over two billion monthly active users which is the largest installed
base of any operating system. The Google Play store has featured over 3.5 million apps
supported by the platform.

10 surprising facts about Android are enlisted below:

1) Android wasn’t created by Google:
One may be shocked to hear that days back Google and Android were synonymous with
each other but the reality is quite different. The name ‘Android’ came from the nickname of
one of its founders named ‘Andy Rubin’. Android was established by Andy Rubin, Rich
Miner, Nick Sears, and Chris White in 2003. Numerous individuals view Android as one of
Google's best acquisitions. A decade after the procurement, Android has swelled to control
85% of the cell phone OS piece of the pie.

2) Initial intention:
Initially, Android was developed by Android Inc. as a platform for digital cameras. The main
objective was to weave various applications into them. Android Open Source Project (AOSP)
is the core Android source code. It is licensed under the Apache License. Eventually the
focus shifted from digital cameras to smartphones. HTC Dream or T-Mobile G1 was the first
handset to support Android in 2008 in United Kingdom. It incorporated a slide-up The
Android operating system has evolved a lot, with the current version 8.1 ‘Oreo’ that was
released in the last month of 2017.

3) ‘Sweet’ naming convention of Android:
Android has followed a convention to name the versions after famous desserts with Android
1.0 and 1.1 being the exceptions. For instance, Android 2.3 was named after ‘Ginger bread’,
Android 4.1 to 4.3 were named after ‘Jelly bean’ and 4.4.2 was called KitKat after the name
of famous wafer chocolate – KitKat. At the early days, Android 1.0 was known as ‘Alpha’ or
‘Astro Boy’. Android 1.1 was initially known as ‘Petit Four’, which is a kind of French


4) Criticism faced by Android:
Undoubtedly, each time a new technology finds its way in the market, it has to withstand a
strong criticism from the critics. Android is almost all around commended these days,
however some time ago faultfinders were significantly more incredulous. At the time of
Android's development the iPhone was crisp and Microsoft and Blackberry were driving the
path in cell phones. The possibility of a web hunt and email organization making telephones
didn't appear pleasing to many critics. Just after the release of Android Microsoft's Scott
Horn, Android was underestimated saying that the impact of such technology is not
evident.

5) Android 3.0 Honeycomb was the only failure:
The only Android version that came to be as a disappointment was 3.0 Honeycomb. It’s the
only version to never run on the phone. It was launched by Motorola XOOM with a
completely redesigned interface to be supported by tablets. Though many manufacturers
were working on Android tablets, they were costly and required improvements. Google in
the long run rejected Honeycomb and assembled future adaptations of Android to take a
shot at all screen sizes. The virtual navigation buttons was the enduring feature of
Honeycomb, which was continued in future Android versions.

6) Multitasking feature:
The Android core is based on Linux Kernel. This solid Kernel empowers the operating
system to perform multiple tasks without hampering the user experience. There isn’t any
need to stop the background applications. The framework is capable to work smoothly as
Android automatically quits background applications that are not being used for quite a
long time. This helps to increase the efficiency of the system in long run by reducing the
chances of system getting hanged.

7) Lollipop version was the first to run on various platforms:
In the earlier versions of Android, many people argued that its User Interface (UI)
resembled with that of the Blackberry. The invented device had a portrait keyboard with
call and end buttons, track pad. Touchscreen was absent. It was later in 2015, with the
inception of Android 5.0 and 5.1 Lollipop versions that Android was supported by different
types of devices. Android 5.0 was able to run on phones, tablets, and TVs etc.


8) Android Wear:
Android launches its versions in alphabetical order. Ericsson came up with Live View watch
in 2010. Its unique feature allowed it to connect with Android phones to show Twitter and
RSS feeds, SMS, and control the phone's media player. In 2013, Sony launched the Smart
Watch 2 with a large number of similar highlights. Google reported Android Wear, an
exceptional adaptation of Android for smart watches in 2014. Soon, the market saw a surge
in the number of Android smart watches in the market. Many other players like Samsung
joined the race.

9) Community’s support and trust:
Android operating system happens to be the best smartphone framework until now. With
One Billion+ gadget enactments, no adversaries have hit this check. In spite of the fact that
Windows phone and iOS have attempted numerous contention strategies from
"hackathons" to free development instruments for applications, nothing appears to be
working up until this point. Android's availability in 48 languages and simplicity of
application improvement prompted the community to bend towards it. None other platform
has received such a huge trust and support of the community.
SmallSeoTools.com

10) Android Go:
Android Go is a lite version of android, developed by Google for relatively cheap and entry
level Android smartphones having less than 1 GB of memory. This will allow the devices to
perform various tasks more efficiently. Google has reduced the size of many apps like
Youtube, Maps, Assistant, Files Go, Gmail, etc. Now it has become more convenient to track
your lost phone and control. More customized applications will be developed and made
available in the Google Play store in the coming months.

Learn: Android training in chennai

20 Fun Social Media Marketing Ideas to Spice up your Social Media Marketing

Most of us are on Social Media. Knowingly and unknowingly every time we post something on social media,

we build our brand. Social Media has become an indispensable part of life. It keeps us connected with our close

friends. You never know when you are going to become popular. In fact, social media is the best platform to

show your talents, build your brand, promote your business, etc. There are various ways by which you can use

your Social Media Platforms. In this article we are offering you 20 Fun Social Media Marketing Ideas to Spice

up your Social Media Marketing.

1. Giveaway contests: One of the simple ways to promote your business is to start the contests related to

your business on Social Media Account. You can start quizzes related to your business. You can post your

product offering and ask your follower to write the product name and why do they like it. You can ask the

people to go through company website and ask quizzes related to that page. It will bring traffic to your

websites, and they will know about your business. You can give reward to the winner as well as top

10 participants. This will create the word of mouth related to your business.

2. Tag Customers: Most of the time we keep talking about employee satisfaction, employee motivation

but we hardly think about customer recognition that brings the business to us. You can simply tag your

customer who does maximum transactions with you in the month. It is a simple yet powerful way to c

reate the strong bond between the customer and company. Give them some rewards and recognition.

This will not only increase your customer loyalty but also give them a feeling of excitement and joy.

They will feel great to be the brand of your business.

3. Post behind scene photos: The finished product or services are the result of continuous working of

your people in the organization. The customer feel more attached to your business when they see photos

behind the scene. They want to part of it. For example in an entertainment industry, people love watching

their actors performing behind the scene. When you post pictures of your organization work space where

work is done it removes the wall between you and the customer. It brings transparency and builds trust

between you and your customer.

4. Use reactions: Today, you can get lots of inputs related to your product idea freely on Social Media

Account. You can know where your product idea is right or not. You do not need to even spend money.

Just post idea related to your product with small video about it and checks reactions of people. People will

give their reactions as love, Haha, Wow, Sad, Angry on Facebook. This will help you to identify how many

people love your product or creativity. For people it is fun to give their response, but you are getting ideas,

comments which are difficult to get when you ask them to do so. Remember the days when company

people ask for their product reviews on paper. Most of the people avoid it but today on Social Media you

get quick and awesome response. Just make it a fun.

5. Use more Emoticons: People remember experiences, symbols. Most of us are getting easily attached to

feelings. So always prefer to use more and more Emoticons and fewer words. It is easy to touch the chord

of feeling than explaining them through words. They are simple, fun and yet effective enough to create the

sense of attachment with your brand. People love simple things. Simple things are tough to create, but they

are most impressive.

6. Create how to video: Creating how to video is the best way to promote your products to your existing

as well as the prospective customer. An entertaining animated video will skyrocket your business. Always

push your content team to produce an awesome video content of How to series on your product offers.

There are multiple benefits of this strategy. If the video is fun and entertaining, it will build the company

brand name. Besides this, your existing customer will find it easy to use your products. This will create

brand loyalty.

7. Run a poll among your audience: When you build a large follower on Social Media Account, you can

take help of them to taste the preference of your existing customer. Suppose you have an ice-cream company

and you offer three varieties of ice-cream. They are Strawberry, Vanilla and Butterscotch. You can simply

run a poll to know which tastes are preferred most. This will help to make pre-assessment and produce

the product as per customer demand. There is no point in producing vanilla and strawberry both 50%

when75% people prefer Strawberry.

8. Create a Facebook live or Instagram live: Whenever you are launching a new product or making

promotions of your products, go live on Facebook and Instagram. It is simple yet most impressive way

to make your brand presence felt in the world. Going live is a kind of event promotion strategy and your

follower will love to be part of it. Just think of creating an awesome memorable event whenever you go

live on social Media Account. It should be something that engages them or entertain them.

9. Repurpose content like blogs and videos: The social media account is a good strategy to move your

audience to your blogs and videos. You can post something funny if they like it they will love to share it.

Besides this, you can give link below it to your blogs, websites and videos. If they like your one piece of

content or video they will love to read other piece of content posted on your blogs and videos.

10. Jump on trending topics: If you are on Social Media always keep yourself abreast with latest trending

topics. It is very essential that you aligned your business marketing communication as per the current

development. Amul has utilized this opportunity very well. You will always find Amul advertisements

on their social media account related to the current development happenings in the world.

This is simple yet impressive.

11. Use hashtags: Use hashtags campaigns to promote your business. Hashtags is powerful way to

promote your products to the customer. Hashtags are created to promote awareness about any issues

of importance. Always search current trending hashtags related to your business. You can create an

entertaining video related to the Hashtags campaign. Hashtags campaign has a wide reach and presence

among the people.

12. Share tips: You can share cool tips on social media accounts. Everyday people are

having the problem in some way or the other. You can offer them solutions on Social Media

by giving tips in your area of expertise. It might help you to build a potential business for your

customer. It will also increase the number of followers on your Social Media Account.

13. Throwback on Thursday: Throwback on Thursday is one of the most impressive ways to make

your brand presence felt among your followers. Throwback on Thursday simply means to tell about your

past to your follower. You can recreate a memory of the past through videos, posts and share it on social

media platform. Post the photos of your business humble beginnings, your struggle moments. This will

inspire your followers and create a positive image of your business.

14. Post Video testimonials/Give customers the spotlights: If you want to expand your business, you

need to give testimonials of your products and services to your prospective customer. Testimonials on

social media account are more authentic and trustworthy. Anyone can verify into the originality of your

claim related to your product offerings. They will love to hear your product reviews from the

existing customer. Creating trust is the most important aspects of the business. If your customer happily

says something positive about your product that too on your social media account there is nothing bigger

than this. So, always post video testimonials from the customer related to product offerings.

15. Post Infographics: Infographics is the best way to explain lots of details in condensed form.

Infographics are the visual representation of information. It is one of the best medium to communicate

your product benefits to the customer. Infographics are eye-catching and persuasive. They are informative,

fun and attractive. They bring lots of traffic and shared a lot. People find infographics easy to read and

remember. You can easily track and analyze the infographics. They are perfectly suitable for SEO.

16. Host Ask Me Anything Series: Ask me anything is currently trending and most trustworthy way to

promote your business. People get an opportunity to interact with the owner of the business. This gives the

follower an opportunity to hear from the horse’s mouth. It will build confidence among your customers.

Just try to keep your conversation engaging, give it a personal touch and try to create a memorable

experience. It will be memorable only when you offer your product as a solution to their problem.

Do not hard sell but encourage them to use it even free of cost. If your product has quality then, it will

be surely start trending and will be love by the people.

17. Host a social media takeover: You can once in a month hand over your social media account to your

loyal customer. It is a perfect way to generate interest and create the word of mouth of your business.

They can post anything creative from their side on your business social media account. It will be fun

filled and enjoyable for

them. You can allow them to tag their friends, family member. This will lead to wide reach of your

product and business.

18. Create a daily weekly monthly series: One of the most engaging ways to connect with your

customer is to create a daily, weekly or monthly series related to your product. It will be fun and engaging.

Your customer will love to watch new series on their scheduled time. You can create an awesome series

of launching the new product, describing its features, etc. You can tell about stories of company social work

to your employees, customer. It is an innovative way to tell your customer about the company’s mission, goals and

objectives.

19. Reply to engage Fan Tweets: When you post something on social media, your followers will re

tweet to it. You can create large thread of messages by re-tweeting on your fan post. Addressing to

Fan Tweets is a simple way to engage with your customers. It will build your online presence.

20. Tag Influential Account in your Photos: LinkedIn, Twitter has introduced Influencer. You can

Leverage their account to reach to out to your prospective customer. It is easy but most effective

way to make your brand presence felt online. You will get an opportunity to interact with the wider

audience. If any influencer is impressed by your business ideas then, they will love to promote your

business and ideas to their followers. They may even become interested in your business and guide your

business. Their follower will love to use your product and services. So try to find influential account related

to your business. Whenever you post, something tags their account and requests their opinion.

Social Media Marketing is one of the cheapest but most effective medium of communication today.

You can build your reputation effectively with Social Media. This is the most successful and cost- effective

strategy of marketing. The best thing about Social Media Marketing is fun. The process is simple, fun-loving

and your team will love to your share your company successes to people. The best thing about social media is

that you can reach millions of people within minutes. Your brand can get maximum recognition and popularity.

You just need to create an innovative, funny and interesting post that strikes with the people emotions and need.

You can create most recognizable brand within few months with the minimum investment by adopting these 20

Fun Social Media Marketing strategies.