The digital revolution has changed the way the businesses are done. Most of the services and products are sold online. Doing business has become easy. There is a reduction in the marketing cost. Today your business can quickly reach to a broader audience. However, all these things are right as long as you have built the strong online reputation. So, the question is what online reputation management is? Digital Marketing Management is the method of influencing the perception of the online community by building the positive attributes of a person, product or organization on the internet. Now, let us discuss 10 pro online reputation management tips for local business.
- Build Your Online Presence:
Have you promoted your products on websites? Do you have a blog? If not, do it as soon as possible. There is no need to give any excuses. It doesn’t matter at all saying that you have a local business. What matter is having an online presence of your business? The first step for having an online presence is to have a website. The website gives the authority that your business is genuine, and you are interested in the long-term project. You can quickly promote your product on your website at less cost.
When people heard about your business, they will search for your business online. They will like to know about your products or services. They would like to know about the different varieties you offer. What is your Unique Selling Proposition? Before they do any transactions with you, they would want to get as many details they could have related to your business offering. If anyone genuinely needs the products or services, you are offering they will make a thorough check first online, then personally meeting you. You don’t want anyone of your prospective customers to lose without meeting you. So, if you don’t have a website, they will not know about you. Forget about doing business.
- Present your Business on Social Media:
If your business is not on Social Media Platform, you are not living in the 21st century. Social Media can build your online reputation within a day. The reasons for this are the millions of people accessing these social media platform. 22% of the world population is on Facebook. 800 million is the monthly active user on Instagram. There is 540 million user profile active on LinkedIn. The number of Twitter daily active users is 100 million. These people are the promoter of your product. They are continually looking for something unusual, new and worth for value. If you could attract them, you can grow your business exponentially.
There is no point in joining these social media platform only. Yes, you have shown your presence on these platforms, but the real game starts when you actively start using them. You have to leverage the unlimited potential of Social Media Platform. You should start posting the picture on Instagram of your products. Tell the people how you create environmentally sustainable products. Show them behind the wall scene, gender-balance inside the company. The commitment your employees show towards their work. The standard operating procedures and ethical value that your business gives prime importance.
- Build Social Media Account of your Business Personality.
Anyone can make a website and post all relevant details related to a business. There is also the possibility of having an online presence on the various social media platform. The accounts on Social Media Platforms are active too. But at the end of the day, it is the people who run the business. Prospective customers want to know the details of the person related to your business. They may be working or associated at the management level. They present the real picture of your company. The genuine customer will try his best to find the social media profile of the people working for your company.
So, always request your employees to have a professional LinkedIn profile. They should promote the company culture, ethics in the best possible way. There may be some time some employee may not a suitable fit for your organizational culture. It doesn’t mean that they will post trash about your company on a social media profile. Always have a non-disclosure agreement that no matter what no employee can portrait a distorted picture of the company profile on websites. It takes years to build a reputation, and no one has the right to erase it within few seconds. Encourage feedback culture within the organization and encourage them to convey their grievances within the organization rather than on social media platforms.
- Blogging:
Blogging is the best way to build your local business on the online platform. Start blogging on your website related to your business. You can tell about things happening in your business field. You can discuss the current industry trends and the prospects in your business. It will bring more visitors and customers to your site. If possible do request guest blogging from industry stalwarts in your store. It will increase the authenticity and popularity of your product. The guest blogging by an industry favorite in your area is like endorsing you. So, start blogging about your product, business and things related to them.
There is an increasing trend of V-blogs nowadays. V-blogs stands for video blogs. YouTube is the best place for it. You will be surprised to know that 5 billion videos are watched on YouTube every day. There are 1,300,000,000 people are active on YouTube. I think the number speaks for itself. Can you afford to miss this opportunity? I believe of course no. This video blogging platform will bring the huge chance of promoting your business and earning revenue. So, use this platform positively to build your online reputation.
- Monitor Your Web presence:
You have developed your website and made the account on the social media platform. You are also active on these social media platform, but that is not sufficient. You have to measure your performance on these websites. There is a need for charting a proper strategy that yields results. You have to monitor whether your followers are visiting your sites. Are they interested in your products or services your business is offering? Whether they are coming to your website or not? Is the number of visitors increasing on your sites?
Check whether the number of views of your videos on YouTube was increasing or not. Are many people subscribing to your video or not? Find out the comments they are posting related to your contents. Is it driving traffic to your website to your website or not? These are the preliminary check that you do once you have created your online presence. If the number is increasing, then you have to analyze age-factor, demographics, gender, and key competitor through these numbers. If the number of visitors on your website is women, then it merely means your product has more potential to sell to a woman. You should do your target accordingly.
No comments:
Post a Comment