The Digital Marketing revolution has changed the way the businesses are done. Most of the services and products are sold online. Doing business has become easy. There is a reduction in the marketing cost. Today your business can quickly reach to a broader audience. However, all these things are right as long as you have built the strong online reputation. So, the question is what online reputation management is? Online Reputation Management is the method of influencing the perception of the online community by building the positive attributes of a person, product or organization on the internet. Now, let us discuss 10 pro online reputation management tips for local business.
1.Tell a Story:
Everyone has a story. Do you have a story? If yes, tell it to the people and if not, then create it. But you must have a story on your website. People remember the story for the longer time than the data and statistics. Your story should be original and related to your business. No idea comes without a necessity. There must have been compelling reasons before you started your venture. It may be your inner conscience voice or accidental, but it must have started with some reasons. Otherwise, your investment would not have existed. You have to tell your story to the world.
Today is the time of storytelling. People will connect to your business when they hear a story that is genuine and relate to them. Storytelling is an art. So, be careful while telling your story. Don’t fabricate it. People will find out the fabrications. More real and natural your story is more your chances of success of your business. Most of the business makes the mistake of fabricating and manipulating number, but the actual pitch happens when they find a story behind these numbers. So, the best way to pitch your online reputation is to tell your story.
2.Empower your Customers:
The best way to achieve success is to empower your customers. By enabling, I mean give them the opportunity to talk about your services or products. You should request them to provide feedback regarding the services/product on your website. The feedback from your customers especially the positive one is the endorsements of your business. People who have heard about your business or services look for online reviews. The point is that if you are going to buy a product/service and you have the option to choose between two businesses. Both are equally competent in their services, but the difference is in their experience. One is new, and the other has worked with two or three customers. Then what will you do? You will choose the experienced one. Similarly is the case here, so request your customer to give their feedback constructively and positively.
3.No Online Argument:
Social Media Platform and other online presence are not the places to prove someone wrong. There may be possible some customer might not be satisfied with your service. They are complaining about your service. It might happen sometime that customer may not be in the happy mood and so they get angry for the mistake by your customer. He might take out this frustration on the social media platform. Instead of arguing with them and counter explaining how the things went wrong. You should politely request them to register their complaints through the appropriate channel. It should be your responsibility to assure them of adequately verifying the claim and of taking appropriate measure against the accused if found guilty.
4.Create a task force:
You need to develop a creative task force to maintain your online presence. Some ways in which you can do so are by identifying the key priorities area of your business. Once you identified the essential priorities area, promote them on your website and social media platforms. If possible ask third parties to audit online reputation. You can request them to include all your social media platforms, reviews and other sites where your business is listed. Ask them to give a full detail with link and platform where the customer has given ratings and feedbacks. There should be a contingency team to tackle with the crisis. You should have established goals and policies. You may ask your team to measure monitor and manage online reputation continuously. You should continuously check the impact of your online activities.
5.Make Investment in Building your Online Presence.
Yes, you need to invest your money in building the online reputation of the local business. The good thing is that Return on Investment is very high in making your online reputation. You might be thinking does it mean buying positive reviews. Then I would like to tell you No. I am strictly against it. So, where do you need to invest money? You will have to create an additional team of managing your online reputation. Your team will have to spend money on building your website. Then you need to pay money for good content. You have to seek the help of copywriters. Similarly, you will need to take the advice of website designers, SEO experts for optimizing your websites. You need to find out the strategy of your competitors on the web and compare your business with them. Check what is working for them and not working.
Most of the time local business spent their time on the strategy to increase revenue. But, businessman forgets in this digital era, Online Reputation Management is the key to success. It is your gateway to connect with the broader audience which will widens your consumer base. It can give your business an exponential rise. So, focus on your strategy and the time to build your online presence.
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