Predictions about Big Data ( 2018 - 2019 )

Big Data is the future of the Information Technology. There are billions of people who have

mobile phones. Millions of photos are uploaded on Instagram. Billions of people post their

tweets and sharing their post on Facebook. Thousands of blogs are created every day.

People are spending more time on the internet than any other place. Millennial has

changed the way businesses are done. They love purchasing things on e-commerce than the

physical retail store. So, all these represent the potential clues for the organization. 

The Millennial activity on the internet, their browsing patterns, what they love reading on the

internet are continuously stored on the cloud. The marketing strategies, new product

development, product promotion are decided by analyzing these stored data. The

organization that can explain these data will have a competitive advantage compared to

other companies in their industry. There is a rush among the industry leader to excel in Big

Data analytics. So let’s now look at the ten predictions about Big Data.

1. Machine learning will be the next big thing:
With more and more data stored in the cloud, Machine Learning is the next big thing in big
data analytics. Data Scientists are using the statistical technique to train the computer to do
specific tasks without the help of programming.

2. Privacy will be a new challenge:
Each day quintillion of data is stored on the web. So, what to do now? The biggest problem
is that the company’s websites saved our data without our consent. The challenge is that
these data are used for the commercial purpose without our intent. Just by offering few
digital benefits, they bombard our inbox with marketing emails. The Multinational
Corporation use our data to know about our spending habits, browsing activity,
demography, etc. This helps them in earning the rich dividend.

3. The Machine will become better in decision making:

The quintillions of data stored in the cloud are used for training machines. The machines are learning from these data. They are continuously identifying the user patterns. Humans cannot analyze these data, but computers can efficiently analyze them and predict a possible model.

4.Chief Data Officer:

We have heard about Chief Information Officer. The companies are hiring for this post due to the rapid development of digital technology.  

5.The Shift from Data Representation to Visual Representation:

Yes, it is true that visual representations are easy to comprehend and remember. The investors, promoters want the number in a visually attractive way. You cannot give them the list of billions of data. They want crisp, succinct and essential information in a short time. This is the reason for the increased use of pictographs, charts rather than merely displaying data.

10.Opportunity for Small Business:

The small business will like to take advantage of investing in Hadoop. It will reduce their labor expenses, overhead costs and give a competitive advantage over others in their business. The small companies have to provide excellent services at less cost to compete with the large organization. Here, Big Data is an enabler for them. It will reduce their marketing cost; promotion cost and helps in the better target of the customer in their niche.

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